FTC Blogger Guidelines & Rules: Disclose Your Relationships

Have you run a giveaway on your blog? If so, there might be a chance that the promotion you’re involved with is tied to a brand or business you’re working with. And hey – that’s fine! We estimate that over half of the giveaways run through Rafflecopter are promotions associated with a sponsor company in some way, shape, or form. If you’ve run or entered giveaways sponsored by brands, that also means that you might be familiar with the below phrasing (or some variation of it): The opinions expressed above are 100% my own. I am disclosing this in accordance with the FTC’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” Ugh… lawyer speak. *cringes* :{ And that’s where we’re turned off. Nonsense! Not only are these FTC guidelines written in clear English and easy to absorb,  it’s something every blogger should be aware of, especially if they feature brand partnerships on their blog. Today, FTC blogger guidelines are going to be explained in a way we can all understand. We’ll highlight what the FTC is, how it has evolved over the past 100 years, what you should know as a blogger, and some strategies to use these guidelines to your advantage. A 100-Yard Overview: What is the FTC? First – the basics. The FTC (Federal Trade Commission) is an independent agency of the US government that enforces laws that help protect consumers from deceptive acts brought on by individual companies. In addition, the FTC is also responsible … Continue reading FTC Blogger Guidelines & Rules: Disclose Your Relationships