Happy Friday :) It’s been a few weeks since our last mini-tip: how to link to a page using Rafflecopter. This week, we’ll give some quick insights on Facebook promotions, our Facebook app, and more specifically, the ‘Like a Facebook page’ entry option.
Today’s Tip: Rafflecopter Giveaways on Facebook & the ‘Like’ Entry Option
A few months ago, we released an *official* Rafflecopter Facebook app. It was created to do one thing: make it really easy to get a Rafflecopter widget on a Facebook Page tab. The Rafflecopter Facebook app is also automatically fan-gated, meaning that if you run a giveaway on your page, only folks who have liked you will be able to access the promotion:
As we discussed several weeks ago, you can run Rafflecopter giveaways on your blog, your Facebook page, or concurrently. Keeping this in mind, if you’re planning on incentivizing your fans as part of this promotion, here are some of three scenarios you’ll run into, and our best recommendations:
Running Giveaways on Facebook Only
If you’re running a giveaway on Facebook, remember that the promotion is already fan-gated. Having a ‘fans of Rafflecopter on Facebook’ entry option in your Rafflecopter widget would be redundant.
Running Giveaways on Facebook & Your Blog
However, you might choose to run a giveaway on both Facebook and your blog. If this sounds like you & you want to have an entry option in there for your Facebook fans, don’t make the Facebook entry option mandatory. If you do want to make it mandatory, let us suggest that you run the promotion on Facebook and point your audience to the entry form there.
If you want to run the giveaway on your Facebook and your blog, our best recommendation would be to make each entry option viewable when the widget is opened so it makes sense for both groups of entrants entering from your blog or Facebook).
Running Giveaways on Your Blog Only
Running a giveaway on just your blog? Making the Facebook entry option an optional entry option is our best recommendation. However, there might be instances where the objective of the promotion you’re running is to convert your blog followers into Facebook fans.
Whether you make all entry options optional, or decide to have a mandatory entry option before entrants can access your Facebook entry option is completely up to you! The two widgets above are example recommendations.
Is ‘Liking on Facebook’ for a Promotion Allowed?
Yesterday, we announced on our blog that Rafflecopter is 100% compliant with Facebook promotion guidelines. But that doesn’t mean you should ignore them! If you’re not aware of ’em, get informed. Here’s our blog post that covers everything you’ll need to know about Facebook promotions: Facebook Giveaway / Contest Rules & Regulations Explained.
Have any unique ways you use the Rafflecopter widget for your Facebook promotions? Let us know in the comments below!