Facebook Platform Policy Updates & Upcoming Changes

*READ THIS* The contents of this article, written in 2014, could be outdated. Check out our Facebook Promotion Guidelines page for current info. Back in early August, Facebook announced several updates on their developer blog including an update to their platform policy that affects third-party apps built on their platform. If you haven’t already, read Facebook’s official blog about the changes and the following discussion here. We blogged in-depth about these Facebook platform policy updates in a previous post where we discussed what these updates meant, how they’ll affect Rafflecopter, why the changes were being put into place, and what to expect moving forward (Update 11/15 – read about recent updates pertaining to fan-gating here). We’d like to take this time and discuss how these updates will affect Facebook & Rafflecopter alike, and more importantly give you a timeline in which changes to our app will be implemented so you can plan your holiday promotions accordingly. What’s Changing About Facebook While we discussed the changes that Facebook will be making in our last blog post about this subject, let’s quickly highlight the updates that Facebook have put into place. The biggest change to the platform policy that we’ll focus on are updates surrounding the ability to incentivize people using social plugins to like a page. Facebook’s blog post reads: You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked … Continue reading Facebook Platform Policy Updates & Upcoming Changes