Over the past several years, we’ve seen many companies use Rafflecopter to better power their giveaways. Today, we want you to meet our friends at Webroot. The Broomfield, CO based company utilized Rafflecopter as the foundation in which they launched a completely new product, SecureAnywhere AntiVirus, an anti-virus software targeted at gamers.
Their Rafflecopter giveaway catapulted it from a product with no digital presence to having thousands of social actions completed around it over the duration of the giveaway. Read on to find out what they did to find success in launching a product with Rafflecopter.