You’ve heard it before — the CAN-SPAM Act. It has to do something about not spamming your email list, but what exactly does it mean? You googled it, only to land on a government website. After you get past the first paragraph, you think “too scary & dull… maybe I’ll read it later”.
We’ve been there too. It’s not a sexy topic to research and discuss, but the CAN-SPAM Act is often asked about how it pertains to running a giveaway. And it’s important to become familiar.