Let’s set the scene: you signed up with Rafflecopter to host your first giveaway, you selected a killer prize, and you had your social media strategy on lock. No surprise to you, there was a ton of engagement! People were flocking to your website and sharing the giveaway with their friends. Well done!
But while your giveaway was cleaning up shop, your website conversions barely improved. Does this scenario sound familiar? There’s a reason this is happening, and it’s time to figure it out. It’s a frustrating scenario but certainly avoidable with proper intervention.