Facebook Platform Policy Updates & Upcoming Changes

Facebook Platform Policy Updates Changes

Back in early August, Facebook announced several updates on their developer blog including an update to their platform policy that affects third-party apps built on their platform. If you haven’t already, read Facebook’s official blog about the changes and the following discussion here.

We blogged in-depth about these Facebook platform policy updates in a previous post where we discussed what these updates meant, how they’ll affect Rafflecopter, why the changes were being put into place, and what to expect moving forward. We’d like to take this time and discuss how these updates will affect Facebook & Rafflecopter alike, and more importantly give you a timeline in which changes to our app will be implemented so you can plan your holiday promotions accordingly.

Introducing the Rafflecopter Field Manual + Giveaway

The Rafflecopter Field Manual

Today, we’re excited to launch The Rafflecopter Field Manual. The Rafflecopter Field Manual has been built to be your go-to guide for helping you learn fundamental techniques and strategies for running a successful giveaway, comprising of 30+ articles discussing giveaway best practices. If you’ve ever had a question about how long your giveaway should last, what prize you should give away, how to best promote it, how to contact winners, then you’ve come to the right place.

*GIVEAWAY ALERT* To celebrate its launch, we’re also running a giveaway! Read below to learn about the contents of the field manual and how you can participate by telling us tips that you use to make your promotions successful.

Facebook Platform Policy Updates: What You Need to Know

Facebook Platform Policy Updates

Last week, Facebook published a blog post on their developer blog bringing attention to their Graph API v2.1 and several other changes, but more importantly, they announced an update to their platform policy that affects third-party apps built on their platform. This new policy Facebook has put into place reads as follows:

You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.

You can read the full post about the changes and the following discussion here. In the past, you’d probably expect to read about updates surrounding promotions on Facebook through the page guidelines doc, but this update was specific to app creators that create software which integrates with Facebook. If you’re not a app developer, this update may have caught you off guard.

Welcome To Rafflecopter HQs + Giveaway

Welcome To Rafflecopter HQs Over the past 3 years of being in business, we’ve had a total of seven offices. In chronological order, our first six offices were:

It seems like it was just yesterday when we were sending out invite codes from our bedroom, working with the first handful of beta testers in the summer of 2011. Three years later, we’re starting to build a team to see Rafflecopter realize its bigger vision.

6 Tips on UTM Naming Conventions

UTM Naming Conventions

You’ve worked so hard — blog post finished, newsletter prepped, social media updates corralled in Buffer. The “big campaign” is finally ready. You’re stomach is full of butterflies and anticipation for the influx of traffic following launch. This is your moment of triumph. Time to press the shiny green button… go go go go … WAIT!!

You’ve launched campaigns before… there’s usually an uptick in traffic but the amount varies. Why does it vary? Questions peck at your mind: Is the newsletter more effective or the blog? Which Facebook post or Tweet is driving more traffic? What is most effective? Least? Why? There’s a simple way to measure the efficacy of your campaigns and get answers: UTM Parameters.