The peer editing process can be awkward. Throughout the years I’ve asked many friends to edit my content pieces, and on several occasions I’ve disregarded their suggestions entirely. They weren’t bad, they just weren’t my style. “I would never say that. I would never say that like that.” If I’m going to put my name on something I want it to represent my style, my brand.
Every brand needs a style guide. You have to define your voice and keep it consistent—especially if you have multiple writers tackling your content. Here at Rafflecopter, we have four people who write for our blog. That’s four opinions on the Oxford comma, four ways to format a blog post, and four opinions on whether I should be using 4 instead of four.
A style guide seems rigid and maybe even a little “corporate”, but it will improve your brand’s image and save your writers from the eternal struggle of deciding between an em dash and a semicolon. Let’s talk style, grammar, and how many spaces should be after a period.