White-Label Your Rafflecopter Giveaways

We’re very excited to announce that starting today, all Rafflecopter users will have access to a white label version of our giveaway application. We’d like to take this time and answer some questions that will help explain why it was created, what this means for you, and how you can take advantage of this opportunity.

What Is White-Labeling, Exactly?

A white label product is a product created by one company with the branding removed, allowing another company to brand it as if it was their own.

So you guessed it: giving you the ability to white-label Rafflecopter will mean that you can now create a giveaway widget that looks like your own and is branded as your own.

You’ll be able to remove the link and logo at the bottom of the widget, as well as remove the links pointing back to Rafflecopter when you choose the winner. You’ll also be able to adjust the width of the widget as well as put an additional title above the giveaway widget.

What Will The Widget Look Like?

Take a look for yourself: below are two Rafflecopter giveaway widgets.

Here is one with Rafflecopter branding:

And here’s one that is white labeled:

Who Is This For?

Well, anybody can use it if they like.

But the ability to white-label Rafflecopter was specifically created with businesses, consultants, and PR agencies in mind who have contacted us over the past several months asking for the ability to brand the giveaway widget as their own to meet their marketing goals for themselves and their clients.

The value for those looking to white label is the ability to provide and sell solutions to clients that can be branded as their own. If a company approached an agency looking for a solution to run a sweepstakes promotion, Rafflecopter can now be used by the agency and  be presented it to the client and brand it as if it was their own.

How Much Does It Cost? How Can I Get Ahold Of It?

At the time of this blog post, we’re introducing the white label product of Rafflecopter at $99 per giveaway. For bulk pricing, feel free to contact us.

To create a white label giveaway, all you have to do is sign up for a free Rafflecopter account and create a giveaway. Once you’ve finished, you’ll be shown instructions on the preview page on how to go about editing the branding of the widget.

I’m A Blogger – Should I Pay For This?

Again, this isn’t a product targeted at bloggers, so we’d probably say ‘no’. But…

… now that we’ve released this product, we’re working on some new features and some advanced customization specifically for bloggers. If you have any ideas on what you’d like to see us build, head on over to XTRAS and let us know!

If you have any additional questions about the white label service, please don’t hesitate to get in touch with us – we’re happy to help. Cheers!

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About the author

Greg Goodson

Greg Goodson is the cofounder of Rafflecopter. 25x ultramarathoner, bluegrass guitarist, & weather enthusiast. Owner of one doge.

  • Jason

    How about a version of Rafflecopter that actually requires people to complete the tasks before allowing them to take credit for points? The ability to bypass tasks and simply take points becomes so obvious that cheating is almost inevitable. It can’t be that hard to make sure they’ve clicked the Facebook Like button within the widget before making the points button clickable, right?

    • Agree, for the custom tasks this is almost impossible for Rafflecopter to do, but for the Twitter Follow / Facebook like it should be easy to validate since API calls can do the confirmations.

    • Hey Jason – that’s something we’re looking into. There are some entry options that will be easier to verify than others, but we think there is room to improve.

      • Jason

        Good to know. Thanks for your work! For ones that are more difficult to verify, just requiring that someone put something in the “extra info” box would make a huge difference and encourage people to complete the task.

      • Brian

        This would NOT be a good idea. That is, unless, and ONLY unless, you make it an option for the giveaway host. Technically, even then it’s not a good idea. It’d be better if you create a set~up allowing giveaway hosts to require a certain number of points minimum to win the prize. Or… certain number for first, second and third prizes (or any number of prizes). Or simply let giveaway hosts give a first prize to the one with most points, second prize to the one with the second highest points, etc.
        Some giveaway hosts say all tasks must be done to be considered completely entered for the prize(s). This is rude, disrespectful and shouldn’t be allowed/possible.

  • @8966e0dfd1de64493d445d31c29a6a16:disqus , I agree with you 100%, such as with leaving a comment on a blog post, all a user needs to do is click that they have done that to get the points.But so far using Rafflecopter I do love it overall!  Keep up the good work guys!

  • Fashion In The Forest

    I agree with Jason.  I have a HUGE problem with people ‘completing entries’ who don’t actually do them.  It would be awesome to have a Twitter ‘like’ button like the one for Facebook, and to also have Pinterest and Etsy like buttons as well:)

    With that said, I am incredibly grateful for what you’ve done for the blogging community.  Your forms have made a huge impact on us giveaway bloggers.  For that, I thank you!

    • I have posted this disclaimer to ensure that the entries are valid: “Please note: We run a very legitimate giveaway. All entries are checked for accuracy and will be validated. Clicking on “enter” ensures that your task has been completed. If your task has not been completed, your entry will not be counted and will be considered invalid. If you are chosen as the winner of this contest and you have not completed the task(s) that you claim to complete, a new winner will be randomly chosen. So please be sure that you have completed a task before clicking “enter”. Thank you for your co-operation.”

      • Hey Laura – that’s a great suggestion. Thanks for sharing! 

      • this is very helpful Laura :) 

      • Brian

        This isn’t smart to do. One factor is if a fb page is to be ‘liked’ and it is but that page owner disconnects with someone that ‘liked’ their page due to your giveaway or the page owner blocks the person … then you’d no longer be able to confirm the fact that the person did indeed ‘like’ the page.
        Same goes for following on twitter.

    • Hey FITF! Thanks for letting us know :) #noted

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  • Awesome feature, too expensive for most bloggers with contests that measure hundreds or low thousands of entries though.

  • Jodi Shaw

    I don’t really understand the big problem here with those feeling upset other enter and get points without doing tasks. Tasks are easy enough to monitor. It states when choosing a winner what task they completed (facebook, twitter, comment.) if comments are mandatory and they click it but didn’t enter, you can easily scroll through and check on your blog, which I do. If they don’t complete the task I pick another winner. Simple and done. Because raffelcopter cannot monitor everything we ask readers to do for each individual giveaway – I think it’s absurd to request this from them. I for one and greatly appreciative of the widget as it cuts down time and gains more likes and views for our blog for giveaways.  Thanks!

    • Jason

      Jodi, the ease with which people can cheat is only half the problem, the other half being that these tasks were assigned or required for a reason, and that the widget’s ineffectiveness actively undermines the goals of the giveaway. Sure, I can tell if someone didn’t like a sponsor’s Facebook page and eliminate them, but it doesn’t show good value on my part that 90% of my audience is able to blow it off. Is it absurd to request that Rafflecopter do something about that? Hmm. I’m not so sure. And as a sidenote, I would rather not have readers identify me as something to manipulate or circumvent. That doesn’t promote trust and honesty.

    • Old SKool Fool

      Tasks are NOT easy to monitor. Maybe if you are smaller site, with a handful of small items to give away and you don’t mind spending a few minutes to verify (because there is no easy way). I for one personally assigned someone to check all the entries, and it was over 75% BS entries..(people not truly completing them), And really for the bigger sites, is not really there yet.

  • Alexander The Ninety Nine

    I think you guys should sell the white label script itself for a fixed price, I think having to pay $99 per branded giveaway is insane. If you guys say, for $500 you get the whole script to use how you´d like, thats something I would pay no problem. $99 per giveaway so if I want to throw 10 for whatever reason I have to bust out 1K aside from the actual prize money or gifts? hellllllll no…I realize you guys targetted corporations, but this is something me as a blogger would pay for, if it had a fixed price. The numbers just don´t add up though, with your current idea of a system.

    • Hey Alexander – we do plan on coming up with some advanced features specifically built for bloggers. When that’s released, I think the pricing difference will make more sense, but thanks for the feedback! #valuable

      If you have any other ideas, feel free to shoot me an email at greg@rafflecopter.com.

      • I have to agree, $99 for one giveaway is a bit insane.  I’d like to see you have a white label product available for bloggers who don’t want to have to advertise brands.  $99 a year for that privilege would be a fair price.

  • It is a good thing for Businessmen who are organizing Giveaways and contest…BTW, I’d be expecting the one for Bloggers.

  • For $99 I want to be able to edit the look, size and labels (eg tab names) of the form as well as put HTML in the header and footer. Is this possible?

  • Xxxdiannaooo

    My column where I post my widget is narrow so people have to use sliding bars to see the whole widget. Is there a way bloggers can change the width of the widget to fit my column?

    • Right now, the minimum width of the widget is ~400 pixels. Any skinnier than that, and it would look ‘squished’ :{

  • Greg, thx for the update.

  • Love your product, might get the white label for our upcoming giveaway thanks!

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  • would love the option to add photo and/or logo to white label visual – to remind people what they are drawing for

  • I have a better idea for you :)

  • Brian

    You need to provide an option for giveaway hosts to set tasks as required or not required. Set ‘required’ with a grayed out “done” button (instead of ‘enter’) and set ‘not required’ so the button isn’t grayed out and can be clicked without doing the task. It’s extremely annoying when a giveaway host requires that one connects with them on, for example, Pinterest (a site I REFUSE to EVER join (unless they fix it MUCH better than it is)). Another one I refuse to be on is G+.

  • It is possible to localize widget (frontend) to another language?

  • This service is awesome, giving it a try!

  • Old SKool Fool

    Hey Guys, I think I spoke with you a while back. We are using the Free version right now, and really there are just soo many cheats right now. We had over 300 entries and over 75% of the entrants didn’t actually complete the tasks. We spent hours verifying the info. Also, I don’t mind paying for a “white label” of this utility but your requested price is just wayyyy tooo much. If you want the big boys on board, your gonna have to give more value than what you are offering now. $99 a Giveaway?! It should be a pay one price module for what you have now. And if you put an active promotional community behind it, then a monthly sub fee..but per giveaway?? Some of my giveaways are less than that cost. I want to avidly use this product, but I feel that this may be the wrong concept.

    • Thanks for taking the time to let us know. Verifying entries is something we’re actively working on. Would you mind sending us an email to support@rafflecopter.com & include which particular giveaway had the high cheating rate? We’ve never seen one that high, and being able to investigate it would certainly help.

      W/ regards to the white label, keep your eyes peeled. We’ll be releasing a new pricing model soon.

      Thanks again!

  • NiketeDM

    I would love RaffleCopter be translated into Spanish. Great work guys! Best regards!

  • jay

    Hey guys. Just looking into the program and it looks super cool. However, there are far better platforms that can be white labelled for FAR cheaper. Just so you know. This might be costing you a lot of business

    • thanks for the message, Jay! we just sent you an email :)

  • Solo

    $99 per giveaway?…That’s ludicrous. $99 lifetime, I’d think about it.

  • I’m not a blogger & $99 is to high for me. How about a sliding scale based on the number of contests required per year? or the amount of revenue generated by that company?

  • I am a blogger and business owner and I think $99 is way too much. I can have my own website, get another raffle app and give away 75 prizes for that much money. I think this service is targeted for large companies not regular business owners.

  • Can we remove rafflecopter branding and obvious twitter following promotion on the Twitter Shout Out option in Giveaways? I’ve paid for the premium account and while my own follow me on twitter button is being used, it’s not as attractive or encouraging compared to Rafflecopter’s branding / twitter follow button. This can be seen once a fan has share on twitter and the window pops to Follow Rafflecopter.

    I think premium package removes Rafflecopter branding?

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  • Charlie Moore

    I would like to donate my book, as a prize… how do I go about finding a raffle coordinator to organize that?