Improve the performance of your website and business with these 7 recommended steps to master Google Analytics.
Facebook is social. Facebook is fun. So are giveaways. So it makes sense to think to yourself, “I’ll run my next giveaway on my Facebook page.” Facebook is the social network. That’s where your giveaway must be, right? Not so fast.
Sweepstakes terms and conditions: they’re the equivalent of the rules you’d read on the inside of a board game box, but for your giveaway. Running a sweepstakes without a terms and conditions section? Not a good idea. Your promotion really, really should have a set of rules that all potential participants can access. And let’s face it…without rules, there’s chaos.
If any of your website traffic is referred from Facebook, or if you have a Facebook business page as part of your marketing strategy, then you’re going to want to understand how the latest Facebook news feed change affects you.
Someday, all the traffic we get to our websites will be referrals from other trusted websites, word of mouth, positive chatter about our companies on social media, and happy repeat customers. Until then, use this beginner online advertising guide to kickstart your campaigns.
By the end of this post, you’ll know everything needed to start driving high-quality and profitable traffic to your web properties.