5 Tips to Creating a Killer Content Style Guide

5 Tips to Creating a Killer Content Style Guide

The peer editing process can be awkward. Throughout the years I’ve asked many friends to edit my content pieces, and on several occasions I’ve disregarded their suggestions entirely. They weren’t bad, they just weren’t my style. “I would never say that. I would never say that like that.” If I’m going to put my name on something I want it to represent my style, my brand.

Every brand needs a style guide. You have to define your voice and keep it consistent—especially if you have multiple writers tackling your content. Here at Rafflecopter, we have four people who write for our blog. That’s four opinions on the Oxford comma, four ways to format a blog post, and four opinions on whether I should be using 4 instead of four.

A style guide seems rigid and maybe even a little “corporate”, but it will improve your brand’s image and save your writers from the eternal struggle of deciding between an em dash and a semicolon. Let’s talk style, grammar, and how many spaces should be after a period.

64 Giveaway Ideas for July, August & September

July, August, September giveaway ideas

That’s right folks. It’s time to think about the end of summer and back to school season. Don’t get lulled into the summer slowdown. There are plenty of events, holidays and themes you can tie into your promotional efforts over the next three months.

Customer Success Stories: Guitar Pro

Guitar Pro Rafflecopter Case Study

If you wanted to have over 20,000 opt-ins to your email list as well as spike your giveaway engagement by 50% how would you do it? That’s exactly what our friends over at Guitar Pro sought to do and found the magic formula that works for them.

Download the Guitar Pro Rafflecopter Case Study

Guitar Pro is consumer software geared towards multitrack editing of guitar and bass tablature and musical scores, it has a built-in editing tools, chord plotters, and other tools for guitarists and musicians. In addition to that, Guitar Pro has a suite of tools built for desktop, android and iOS devices that enables musicians of any skill level to learn, explore, and grow as artist.

Become a Better Marketer With This Giveaway Data

Become a Better Marketer with this Giveaway Data

There are lots of great reasons to run a giveaway for your business. Audience growth and engagement are two of the most common we hear from our customers. OnePlus grew their mailing list during their One Plus One product launch and the Colorado Tourism Office reached over 400,000 people during their promotion.

There’s another great reason to run giveaways that requires almost no extra work yet provides a ton of value. Your giveaway data.

5 Giveaway Components You Should Be Testing

5 Giveaway Components You Should Be Testing

Reflecting on the success of your giveaways is important to your long-term strategy. Asking the right questions will help you finesse your process and figure out what works with your audience.

Was the participation low because your prize was lame? Could you have improved the design of the widget to make it more attractive? What did you do to promote the giveaway?

Creating a giveaway with Rafflecopter is easy-breezy, but it’s a robust marketing tool that should be given proper thought. And as with any marketing tool, testing is essential to the process. Below are five components that can be tested from one giveaway to the next.