How many times does a user visit your site before they finally make a purchase? What page on your site has the highest exit rate? How many people visit your site and leave after viewing only the first page? If you run a blog, an ecommerce store, or any kind of web property and aren’t asking these questions — you should be! Don’t worry. You’re not alone in thinking the world of digital analytics is an intimidating beast to tackle, however, rest assured, there are some amazing resources to get you up and running in no time.
Although there are hundreds of analytic tools out there, without a doubt the most well known and widely used is Google Analytics. This isn’t a mistake by any means, Google has structured a truly innovative and usable tool that millions of people utilize to answer the aforementioned questions. Although this piece of software is inherently intuitive, the learning curve to can be rigorous. Luckily, Google provides many resources to empower users to understand and implement tangible analytics concepts and applications. Of all the blog posts, FAQ’s, videos, and resources out there, the Google Analytics Individual Qualification (GAIQ) is the clearest track to a successful understanding of analytic theory and practices.