Your Blog Might Need a Makeover

Your Blog Might Need a Makeover

I love me a good blog, but I hate me a poorly designed blog. If I have to click around more than two times to find what I’m looking for then I’m out. If the design is a little too reminiscent of the 90’s then I’m going to question the relevance. The same is true for most readers. There are millions of fish in the sea, and it’s your job to make sure the reader chooses you.

Feature Update: Introduction to Rafflecopter Analytics

Introduction to Rafflecopter Analytics

You can’t manage what you don’t measure. Today, we’re excited to announce the release of the Rafflecopter Analytics dashboard: analyze your giveaway’s analytics like you’ve never been able to before.

With the new Rafflecopter Analytics, you’ll be able to gain more insight into your giveaway’s traffic & where it’s coming from, see how your giveaway is performing across various sites (super useful for if your widget is embedded in multiple locations), gather insight into your entrant’s demographics, what devices they’re using to enter your giveaways, and a handful of engagement metrics based on entry options you’ve selected.

Amazon Giveaways: Everything You Need To Know

Amazon Giveaway - Everything You Need To Know

*Psst* Did you hear the news? Yesterday, Amazon released a product that will allow you to run a giveaway for a product that can already be purchased on Amazon (check out the press release here). It’s a big move watching an internet giant stepping into the giveaway space; their solution to running a giveaway on Amazon is a unique proposition that brands and bloggers might throw into their marketing mix.

Now that the platform has been live for a day, we’ve done some preliminary research for you & breakdown the new Amazon Giveaway platform: how it works for admins and entrants, where it works well, where you might find some disadvantages, and several examples.

Three Questions You Must Answer Before Running Your Next Giveaway

Three Questions You Must Answer Before Running Your Next Giveaway

In aviation there is a principle called the ‘1 in 60’ rule which states that if you’re flying 1° off course for 60 miles then your plane will be 1 mile from where it should be. Iterated over hundreds of miles that 1° makes a big difference. That same principle of ‘little changes make a big impact’ can be applied to giveaways as well.

How Bloggers Can Boost Your Ad Game

How Bloggers Can Boost Your Ad Game

Please welcome Brittany to the Rafflecopter team! She started a couple of weeks ago and she’s already dropping some knowledge about how to market products through bloggers. You’ll also have the pleasure of interacting with Brittany when contacting our support team.

When’s the last time you clicked on a banner ad? Let me rephrase that, when’s the last time you intentionally clicked on a banner ad? I’m pretty sure the only people who click on banner ads anymore are grandmas and my mom. A catchy message paired with well-designed ‘creative’ will garner clicks, but are they quality clicks? Are you really going after your ideal customer?