Customer Success Stories: Xero Shoes

XeroShoes Rafflecopter Case Study

They say to truly know a person you need to walk a mile in their shoes. What if they don’t wear shoes though? That’s exactly the predicament you’d be in with Steven Sashen, CEO of Xero Shoes. The retailer based in Boulder, Colorado creates a ‘shoe’ that simulates barefoot running. That right. Running barefoot. People have walked, hiked, and swam in these shoes. Some folks have even ran ultra marathons in them!

Download the Xero Shoes Rafflecopter Case Study

Inside Rafflecopter: How We Treat Customer Feedback

How We Treat Customer Feedback

Not long ago I received my first four star chat rating in customer support. You see, that’s four out five available stars, which is eighty percent satisfaction, which is basically a ‘meh’ in Rafflecopter’s customer support world.

No Purchase Necessary & Giveaways: Everything You Need to Know

No Purchase Necessary and Giveaways

We get this all the time. Someone emails us a message asking:

Hi Rafflecopter! I’m writing on behalf of The Incredible Widget Company. I’d like to run a giveaway through your app, but we want to require entrants to make a purchase on our site. Can we ask people to provide a receipt of purchase for a product a specific giveaway is promoting as an option for them to gain entry?

If you’re familiar with sweepstakes and gambling regulations in the US, you know the answer is “no way!”. You’ve probably read the verbiage ‘NO PURCHASE NECESSARY’ before, which means entrants cannot be required to make a purchase or plunk down money in some form or fashion to enter to win a contest or sweepstakes.

Customer Success Stories: The Colorado Tourism Board

Colorado Tourism Board / Rafflecopter Case Study

The Colorado Tourism Office (also known as was created fifteen years ago to promote Colorado as a tourism destination of unparalleled recreation, adventure, and cultural experiences. A board of directors oversees the Colorado Tourism Office and is comprised of fifteen individuals from hotel, restaurant, attraction and other tourism-related businesses as well as Colorado legislators.

Download the Colorado Tourism Board Rafflecopter Case Study

In 2015, the Colorado Tourism Office was named the “Best U.S. State Tourism Bureau” in the nation” by the Travvy awards, an award that highlights the best of the best in the travel and tourism industry.

77 Giveaway Ideas for April, May & June

Giveaway Ideas for April May and June

Giveaways and promotions, as with most marketing efforts, work best with a well thought out and long term strategy versus an unplanned initiative with no preparation. A solid communication plan with several prospect and customer touchpoints helps to insure that your brand and products are top of mind when your prospects are ready to buy. The challenge we all face at times is a steady stream of fresh ideas to bring our strategy to life.