Regardless of the business or industry you’re in, chances are it will experience an increase in website traffic, leads, and sales over the next several weeks. B2C will be riding the Black Friday, Cyber Monday, and general holiday rush. B2B will likely experience a pickup in traffic, leads, and sales from people taking advantage of end of year-end incentives offered to meet Q4 and end of year goals. Businesses will also be looking to get additional tax write-off before the end of the year.
Go through this pre-black Friday checklist for marketers to make the most of your year-end efforts and take advantage of the resources we’ve included below.