Facebook Platform Policy Updates: What You Need to Know

Facebook Platform Policy Updates

Last week, Facebook published a blog post on their developer blog bringing attention to their Graph API v2.1 and several other changes, but more importantly, they announced an update to their platform policy that affects third-party apps built on their platform. This new policy Facebook has put into place reads as follows:

You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.

You can read the full post about the changes and the following discussion here. In the past, you’d probably expect to read about updates surrounding promotions on Facebook through the page guidelines doc, but this update was specific to app creators that create software which integrates with Facebook. If you’re not a app developer, this update may have caught you off guard.

Welcome To Rafflecopter HQs + Giveaway

Welcome To Rafflecopter HQs Over the past 3 years of being in business, we’ve had a total of seven offices. In chronological order, our first six offices were:

It seems like it was just yesterday when we were sending out invite codes from our bedroom, working with the first handful of beta testers in the summer of 2011. Three years later, we’re starting to build a team to see Rafflecopter realize its bigger vision.

6 Tips on UTM Naming Conventions

UTM Naming Conventions

You’ve worked so hard — blog post finished, newsletter prepped, social media updates corralled in Buffer. The “big campaign” is finally ready. You’re stomach is full of butterflies and anticipation for the influx of traffic following launch. This is your moment of triumph. Time to press the shiny green button… go go go go … WAIT!!

You’ve launched campaigns before… there’s usually an uptick in traffic but the amount varies. Why does it vary? Questions peck at your mind: Is the newsletter more effective or the blog? Which Facebook post or Tweet is driving more traffic? What is most effective? Least? Why? There’s a simple way to measure the efficacy of your campaigns and get answers: UTM Parameters.

Feature Updates: New Email List Integrations

Rafflecopter Email List Integrations Funday Monday from Rafflecopter HQs! Today, we’re excited to announce that in addition to MailChimp, AWeber, and Constant Contact, we’re now integrated with six new email service providers. The ability to integrate your giveaway w/ these new email lists is available by upgrading to the the business subscription.

Intro to UTM Parameters & Best Practices

Intro to UTM Parameters Best Practices

Do you know exactly where your site traffic comes from? Or which of your campaigns drives the most traffic? If not, read on ;) This post is for website owners who use Google Analytics but want more insight into where their traffic is coming from.

Maybe you know how much  traffic you’re getting from Twitter, but do you know what percentage of this traffic comes from your Tweets? You can get this data by using Custom Campaigns and adding special tags to your URLs; these tags are called UTM parameters — they are crucial for a deeper understanding of your traffic.