Rafflecopter Updates: Changes Headed Your Way!

Howdy & Happy Friday from Rafflecopter HQs! It’s an exciting day — we’re happy to announce we’ve got some fantastic new features and improvements we’re rolling out starting today. This post isn’t a ‘launch’ post per se, but a message to say ‘heads up and be on the lookout!’, let you know what to expect, and keep you in the loop on updates.

Customer Success Stories: Webroot’s ‘Cyborg Selfie’ Sweepstakes

Webroot - Rafflecopter Case Study

Over the past several years, we’ve seen many companies use Rafflecopter to better power their giveaways. Today, we want you to meet our friends at Webroot. The Broomfield, CO based company utilized Rafflecopter as the foundation in which they launched a completely new product, SecureAnywhere AntiVirus, an anti-virus software targeted at gamers.

Their Rafflecopter giveaway catapulted it from a product with no digital presence to having thousands of social actions completed around it over the duration of the giveaway. Read on to find out what they did to find success in launching a product with Rafflecopter.

Rafflecopter Updates & An Alternative To Fan-Gating

Fan-Gate Alternative

The day has arrived! 90 days ago, Facebook released a post stating that starting November 5th, apps that allowed for fan-gating content and incentivizing people to like your page would no longer be allowed. We’ve written a few blog posts on the subject, so if this is news to you, check out the following posts to catch up to speed:

Facebook Platform Policy Updates: What You Need to Know
Facebook Platform Policy Updates & Upcoming Changes

In this post, we’ll discuss several changes you’ll encounter to the Rafflecopter platform over the next several days, a timeline of when to expect those changes, and some other FAQs we’ve received over the past three months.

Facebook Platform Policy Updates & Upcoming Changes

Facebook Platform Policy Updates Changes

Back in early August, Facebook announced several updates on their developer blog including an update to their platform policy that affects third-party apps built on their platform. If you haven’t already, read Facebook’s official blog about the changes and the following discussion here.

We blogged in-depth about these Facebook platform policy updates in a previous post where we discussed what these updates meant, how they’ll affect Rafflecopter, why the changes were being put into place, and what to expect moving forward (Update 11/15 – read about recent updates pertaining to fan-gating here). We’d like to take this time and discuss how these updates will affect Facebook & Rafflecopter alike, and more importantly give you a timeline in which changes to our app will be implemented so you can plan your holiday promotions accordingly.

5 Invaluable Tips to Becoming Google Analytics Certified

Becoming Google Analytics Qualified

How many times does a user visit your site before they finally make a purchase? What page on your site has the highest exit rate? How many people visit your site and leave after viewing only the first page? If you run a blog, an ecommerce store, or any kind of web property and aren’t asking these questions — you should be! Don’t worry. You’re not alone in thinking the world of digital analytics is an intimidating beast to tackle, however, rest assured, there are some amazing resources to get you up and running in no time.

Although there are hundreds of analytic tools out there, without a doubt the most well known and widely used is Google Analytics. This isn’t a mistake by any means, Google has structured a truly innovative and usable tool that millions of people utilize to answer the aforementioned questions. Although this piece of software is inherently intuitive, the learning curve to can be rigorous. Luckily, Google provides many resources to empower users to understand and implement tangible analytics concepts and applications. Of all the blog posts, FAQ’s, videos, and resources out there, the Google Analytics Individual Qualification (GAIQ) is the clearest track to a successful understanding of analytic theory and practices.