Categories

  • Giveaway Tips
  • Facebook
  • Marketing
  • Product

How To Improve Your Marketing Campaigns With Giveaways

on October 16, 2016
by Dave Criswell

  • Facebook
  • Twitter

Marketing Campaigns with Giveaways

Sometimes the giveaway is the campaign, but sometimes a giveaway can be used to improve marketing campaign efforts.

We don’t take it personally that all of your marketing campaigns aren’t giveaways :) After all, just like an investment portfolio, a solid marketing strategy is well diversified across channels, tactics, etc. There isn’t a magic bullet when it comes to being a successful marketer. However, we’ll show you how to improve marketing campaign efforts using giveaways.

Great marketers are creative and one way to do that is not silo your marketing campaigns. For example, you may be responsible for collecting information from your customers through a survey, building your blog’s subscribers, promoting content via Twitter, increasing registrations for a conference or webinar, and running a giveaway. However, that doesn’t mean each one of these campaigns needs to be a separate effort.

Here we’ll share three examples of how giveaways can be used to enhance the performance of common marketing campaigns.

Add a Giveaway to a Survey

Having thorough profiles built out for your prospects and customers can help with everything from sending relevant and timely messages to creating pertinent content to building or creating better products. A common way to collect information is through surveys.

Prospective survey respondents are more likely to take the time to fill out a survey if there is an incentive. That incentive can take several forms. It can be everything from the personal satisfaction knowing their contributing to possibility of a winning a prize, or both!

In either case, the end result is a positive one for your survey with increased response and data to work with.

There should be some balance with the prize you offer, the prospective audience, and the time required to fill out the survey. Plus, the resources put towards the survey, including time and money, needs to make sense in relation to the value of the information you’re collecting.

For example, offering a very large prize for a one question multiple choice survey will likely yield inauthentic responses and poor actionable data. On the opposite side, a very small prize for a survey that may take several minutes to fill out will likely yield very few responses. There is no magic formula for that balance. It comes down to knowing your audience and testing different combinations of prize-levels with your surveys.

Here’s an email we sent out recently promoting a survey with a giveaway incentive:

giveaway survey email

 

This was one of the most successful surveys we’ve ever run with a 74% completion rate. For reference, the survey took respondents an average of just over 3 minutes to complete.

Add a Giveaway to a Retweet Campaign

If your prospects and customers are on Twitter, retweet campaigns can be an effective way to distribute content that is valuable to your audience. Not only does the content offered need to be valuable to the audience, but so does the message communicated in the tweet itself.

The value could be inherent in the content being offered. Something so compelling that readers of the tweet want to consume it plus share it with their audience as well. A successful retweet campaign will reach a critical mass of people reading and retweeting the message until it reaches some level of virality.

Sometimes you might experience a bit of luck where someone on Twitter with tens or hundreds of thousands of followers will retweet your post. In most cases though, the campaign will need a kickstart to get it rolling.

We recently ran two retweet campaigns in which we used two different methods to kickstart it. One was promoting the tweet through Twitter Ads and selecting a targeted audience we thought would find value in the offer presented in the tweet.

Here’s the tweet:

 

Please RT! Download the Giveaway Marketing Ebook! https://t.co/cy7QoG17Hj pic.twitter.com/DjCUyUZeS5

— Rafflecopter (@rafflecopter) October 4, 2016

And here are the results from spending $25.00 on promoting the tweet through Twitter Ads:

Twitter ad results

The other kickstarting method included adding a giveaway for a $25.00 gift card and notifying our mailing list of the offer. That tweet looked like this:

 

RT to Win $25 Amazon Gift Card! Download the giveaway marketing ebook https://t.co/cy7QoG17Hj. T&C https://t.co/gIVzsvWeld pic.twitter.com/vUNQeuIvps

— Rafflecopter (@rafflecopter) September 27, 2016

And here are the results from that tweet:

Organic tweet results

Across most data points the tweet that included the chance to win a prize were significantly better. Certainly it’s important to note that messaging our mailing list played a big role in kickstarting this campaign. I would encourage you to do the same for a campaign like this.

In either case, we spent $25.00 on each campaign and as you can see, the reach was higher on the campaign that included a giveaway. Something to think about :)

Add a Giveaway to Your Online or Live Event

Online and live events are a different, and some might say more personal way, to connect your audience. Getting out from behind a computer screen and talking one-on-one with prospects and customers creates a higher level of connection and authenticity. Even with an online webinar, for a prospect or customer to hear and/or see you is a higher quality touchpoint than reading an email, interacting with your app, or visiting your blog.

Adding a giveaway as an incentive to register and/or attend your event can be a great way to get your audience to take that first step.

Registrations is one thing, but the purpose of an event for most businesses is to have people attend. To help with this, you can also incentivize attendance with a follow up giveaway. A critical element in all of this is to make sure you deliver compelling and relevant content for your audience to maintain engagement to your brand.

Stay Within the Law

Where you’ll need to draw the line when it comes to enhancing campaigns with a giveaway is any promotional effort that requires a purchase or the selection of a winner that isn’t random.

Need some guidance on keeping your giveaway legal? You’re in luck! Take a look at the blog post we put together on everything you need to know the phrase “no purchase necessary” and how they’re related to promotions.

Filed Under: Giveaway Tips, Marketing

About the author

Dave Criswell

Dave is the Rafflecopter Director of Marketing and proud owner of Gus the wonder dog. He tweets about digital marketing, SaaS startups, soccer, endurance sports, and Gus.

Follow @@davecriswell
  • Dan

    This is so cool, great article!

    Can I ask am I able to use your Ts&Cs as a basis for my own giveaway? I know that’s pretty cheeky but I’m guessing you have to have a Ts&Cs to do a giveaway right?

    • Dave Criswell

      Hey Dan, you’ll likely find this post we wrote helpful for creating terms and conditions: http://blog.rafflecopter.com/2016/07/terms-and-conditions-template/

      With paid accounts, there is a T&C template you can use. Here are details for that: http://kb.rafflecopter.com/hc/en-us/articles/204521909-Basic-Feature-EZ-Terms-Conditions

      Hope that helps!

      • Dan

        Thanks Dave! That is super helpful!

        • peter pong

          Good News received from the ( COC MOD GBWhatsapp
          ) … This are the only sites that offers us all the latest updated
          WhatsApp Alternatives.. We can use this WhatsApp on our phone for our
          primary and secondary WhatsApp numbers…I thought it will be useful for
          us..That’s why I shared it with all of us…Thank you

    • Travel Photos Instagram

      Great marketers are creative and one way to do that is not silo your marketing campaigns. For example, you may be responsible for collecting information from your customers through a survey, building your blog’s subscribers, promoting content via Twitter,

  • Kellsi

    Interesting read

  • Plantation Shutters

    https://uploads.disquscdn.com/images/c169ec95da02a367cfbcad01f53aa30c63e37ccc60812cc401399bdce6222065.jpg https://uploads.disquscdn.com/images/4f03e5acaa63c8d3556ab1348b15b77b1f5602c9a91618dbd03df95a4c6fb208.jpg https://uploads.disquscdn.com/images/dbe635dacc400ec848b8539dc5876561054ce63fa90b71c3ddb88ca375648935.jpg ABOUT PLANTATION SHUTTERS FLORIDA – MADE IN AMERICA WITH PRIDE WE MANUFACTURE ALL OUR PLANTATION SHUTTERS

    Fit, Finish, and complete Customer Satisfaction is what you deserve in Plantation Shutters. Plantation Shutters we Manufacture all our Product in our Workshop. Window Treatment Ideas, Shutter Blinds. plantation shutters florida – made in america with pride we manufacture all our plantation shutters shutter blinds window treatment ideas

    about-plantation-shutters-floridaAll of our plantation shutters are made with high-quality sustainable woods and corrosion-resistant Ultra-Poly and hardware right in our own workshop.

    We specialize in architectural designs to include: arches, curves, floor-to-ceiling, doors, and unique sizes and shapes of all kinds. Please view our Gallery page to view some of our projects.

    We invite you to visit us and to judge our quality craftsmanship, our fine attention to detail, and our uncompromising commitment to quality—in both our raw materials and our finished products.

    We are a trusted and valued provider to home and business owners throughout Florida and the nation.

    We design, install, and repair plantation shutters in communities including:

    Boynton Beach

    West Palm Beach

    Lake Worth

    Jupiter

    Tequesta

    Hobe Sound

    Port Salerno

    Palm City

    Stuart

    Jensen Beach

    Port St. Lucie

    Naples

    Fort Myers

    Vero Beach

    Hutchinson Island

    Juno Beach

    Singer Island

    Palm Beach Gardens

    Lantana

    Greenacres

    Wellington

    To schedule a visit, get directions, or ask us questions, please feel comfortable in calling our offices at 772-872-6805 or click here to send us a quick note online.

    “Quality Workmanship Never Goes Out of Style”

  • sagar

    In your opinion, Do these giveaways result in a significant amount of visitors who return to the website ?

    • Dave Criswell

      Hey Sagar – they can but it depends on what follow up there is afterwards. If someone runs a giveaway then never produces any further website content that’s compelling to their audience, engages on social channels, or communicates with them, then return traffic won’t follow.

      Think of giveaways as a tool in the tool box that you can use to help amplify and complement other marketing initiatives.

      Hope that helps!

  • Ivana Vasiljevic

    Thanks for the tips!

  • Kareem

    Lovely article. I have always hold these view kinda brighten up today….smiles….thanks.

  • David Juanda

    Thank you for the tips, i will use this tips for my own website sometime

    http://aesthetic.id

  • depo selang

    thanks for ur article, let me share who work at http://selangpedia.com/ , they might need it

  • Karen Jaras

    Interesting, I have been thinking about this.

  • Ines

    You are right, Dan! Giveaways are proven to be very successful in getting people know and engage with your brand! Everyone benefits here :)

  • Jenny Wilson

    Well said!. Giveaways are always successful and improve the marketing campaigns

  • Benjamin Abuga

    Thanks for the topic and for the answers. Very interesting.

    https://essaysrescue.com/

  • Kirstie

    Giveaways get followers and positive social interactions of they are legit so yeah great marketing concept . . #DisneyVacayGiveaway

  • Bryan Polk

    My favorite theatre production is “Loves Labors Lost”

  • Emma Velson

    Constantly during my university, I am under the pressure of my parents and family. But sometimes I have to do so much that I just do not have time to do everything and meet their expectations. Recently I found this writingpapersucks and now I do not have any problems. Quick work execution, high quality and good price. Now I have much more free time and my mom and my family are happy and proud of me.

  • Strategy Awayday

    NIce post for Lego serious plan Scotland Improve the Campaign

    • fmwhatsapp apk

      Share files more than 700 mb by just one click to any contact using fmwhatsapp apk. Download fmwhatsapp here now.

  • Nicole Watson

    Great marketing strategy

  • GHDSPORTSAPK

    I can’t stop reading your posts, all or your links are working because I’ve been on your site forever. I’ve learned so much, thanks! Ghd sports APK

  • Aftab Shaikh


    https://gbmod.net/download-gbwhatsapp-apk/
    is the best thing in such awesome use scenario.

  • jayaram bro

    Thankyou.

    https://apkmoto.com/ac-market-apk/
    https://apkmoto.com/yowhatsapp-apk/

  • Priya Chakraborty

    Thank you for this post keep share with us
    About Me: https://tricksnext.com/

  • Priya Chakraborty

    Stay Within the Law was osm XD.
    https://gbplusmod.com/yowhatsapp-apk-download/

  • laddu

    Made me delighted with your work,thanks from

    https://oreo-tv.com/oreo-tv-for-pc/

  • sky kumar

    great post Download Oreo for windows ,mac .

  • Pankaj

    thanks for a great blog my name is best fat burner for women i wish i can do it

  • jason cole

    Error p-dev320 and the related p-dev318 and p-dev322 error codes can occur with any device that’s capable of running the Hulu app. if you need to find a solution then do visit techflicy.com

  • Subtitles F

    Pretty much everyone has a large descargar whatsapp plus contact list and spends hours each day to catch up with their families friends or plan some events.

  • Siddhartha Nikhate

    This is very good information keep it up if you want to download any android app for pc then click here

    Gaana App for pc

  • Siddhartha Nikhate

    You can share most important strategy thanks for sharing this information.download Oreo tv for pc

  • God Yato

    Thanks alot for this informative blog. You guys are amazing and the content you providing is just mind-blowing. Also check out
    Nulled WP Plugins 2021
    clash of clans MOD APK 2021

  • kaashitech

    Informative Post. 99% loved giveaways. Its a kind of happiness. Visit Kaashi Tech

  • Faizan

    I am watch IPL live in 2021 This app Oreo Tv v1.9.2

  • Çelebi Selli

    Free Fire Accounts Free 2021 | Garena Account And Password. We will give you ,the best free fire accounts free of charge today. If you are also really a garena player, you deserve these accounts. Actually, we didn’t have an account either, and at times we created or purchased new accounts.

    If you do not have a free fire account, thanks to fimody, there will be no such problem anymore. Just log in to our fimody site and choose the most suitable account for you and proceed. Hundreds of free fire accounts are waiting for you on our website, my friends. Please do not change the password of the accounts you are logged in to.

  • Fimody

    New Free Accounts, Are you tired of old or unnecessary Free Accounts shared on websites? If you are really bored, we will give you free accounts. Free Accounts All you have to do is lo g into our website and extract the useful ones from shared accounts. These accounts are constantly being renewed and updated. In this way, you can have free accounts shared on the same day.

  • Composite manhole valve

    Geometric shape of galvanized tank مخزن گالوانیزه
    In general, metal tanks are normally designed and produced in the following two forms = geometric:

    Cylindrical galvanized tank
    Cube galvanized tank
    However, at the request of the employer or the project submitted by the project consulting device, it is possible to produce this group of tanks in different forms. For example, in some projects, there is a need for conical or spherical tanks, in which case the Rakhshab team will customize the design and production of the tank.

    Sheet used in the construction of water storage tanks and sanitary fluids
    As the name of the product indicates, the main material for production is galvanized steel sheet. Galvanized sheet is available in the market in both cold and hot forms, which is technically more ideal and optimal than hot-dip galvanized sheet. This means that the useful life of the tank and the resistance of welds in hot coating is much better than cold galvanized sheets.

  • peter pong

    In general, we can see that most of the people are struggling to find
    the stuffs when you want to know. If you are looking for the same, then
    without going for a second thought, go ahead with this- Check new posts-
    fmwhatsapp and gbwhatsapp

  • Ashish

    thanks for this helpful content, watch the video about the smoothie diet review

  • Ana Watson

    Excellent blog, I loved it so much that I came back here to give feedback. Thanks though. Also Download Null’s Brawl Mod.

  • Adelina Arianna

    If you want to download mod apk games and apps for free, you can go to modcombo which is the number one reputable website today.

  • mr alex

    we can see that most of the people are struggling to find
    the stuffs when you want to know. If you are looking for the same https://wemint.org/chappie-2/

  • Tyler

    Nice, I like this. Also see the spotify++ app on iOS device.

  • bonnie matt

    Just try the Pokemon Go Mod APK on android.

  • greekbaker12

    your music is amazing I am big fan of your music but your music is not available in my country as we are using the express vpn for changing our location I have found a best VPN for gaming as well as serving restricted sites. you can use the ExpressVPN coupon for the discount , It will protect your digital identity even when you use Public WIFI. Its servers are located in over 94 countries with 160 servers to provide a high-speed internet connection to users.

  • wolff mumin

    You can download many whatsapp completely free here: https://alomods.com/

  • Tescholarship

    Very nice Useful Post, Please share information like this..
    if anyone interested in Students Scholarship Please visit here:
    Scholarship list
    SM Scholarship Open to Apply
    Phinma RC Scholarship
    New CHED Scholarship
    UNIFAST Scholarship Open to Apply
    Bangsamoro Scholarship Application Form
    Thanks in Advance

  • Olic Nona

    The best game of tank war is https://apkclassy.com/super-mechs-mod-apk/.

  • David

    If you are the real lover of gta san apk download 2022then visit this website

  • David

    Visit this website for <gta sa apk obb
    >

  • Jessie Foster

    Thank you very much for your post. See here your phone will be equipped with good games to help you relax

  • David

    Best website for <gta san andreas download android 2022 apk
    games

  • SaiReddy Tetali

    actress gossips and trending news here

  • Kate Cross

    McKinsey further states that top talent acquisition can lead to 20% to 30% of development acceleration that results in twice digital investment savings. But McKinsey also states that the demand for top talents may outrun the supply. Therefore, to hire reactjs developers can act as a solution to this problem.

  • Dhev

    Thanks for sharing this information, it’s really helpful. Keep posting up… UI UX Design Agency

  • Minecraft APK

    Minecraft APK

  • erickanu

    Useful information, if you want to study more about this topic you have to visit my Site.

  • Christofer Whale

    You can improve your marketing campaign by using several platforms especially social media.
    Also see Best Bike Game ever.

  • jani vishal

    hardwork is the key for getting succeed everywhere just keep doing hard work and one day wil be the millioner Apkgrape

  • Rober Hook

    nice article, it rally so helpful

  • fontchangerguru

    thanks for this Kundan WhatsApp group links can be more helping for you.

  • fontchangerguru

    You can use fancy number fonts generator to make your numbers look better.

  • hire react developer

    Very nice Useful Post, Please share information like this..
    pharmacy website design
    what is the purpose of responsive web design
    reactjs alternatives
    web development stack
    mern stack vs mean stack

  • martin

    Reading this article was enjoyable. I would suggest writing more articles of this kind. Let me now go into greater depth about our services. Please check out our website for further details.
    We’ll give three examples of how giveaways can improve the effectiveness of typical marketing campaigns in this article.

  • sdfgh

    well post

  • abrahamlincoln

    this valuable details. I must say, this website is fantastic. There is an incredible quantity of information on this page. Best ExpressVPN coupon It demonstrates your command of the subject. I saved this website page so I can return and read more later. My friend, you ROCK!

  • ModColo

    best marketing campaign giveaways
    https://modcolo.com/awp-mode-online-sniper-action/
    https://modcolo.com/transformers-forged-to-fight/
    https://modcolo.com/stickman-master-shadow-fight/
    https://modcolo.com/world-of-warships-blitz-war/
    https://modcolo.com/mini-militia-doodle-army-2/
    https://modcolo.com/infinity-ops-cyberpunk-fps/
    https://modcolo.com/special-ops-online-fps-pvp/
    https://modcolo.com/fire-action-commando-games/
    https://modcolo.com/world-war-2/
    https://modcolo.com/the-pirate-caribbean-hunt/
    https://modcolo.com/the-amazing-spider-man-2/
    https://modcolo.com/world-war-heroes-ww2-fps/

  • fr legends

    Fr Legends Mod offers enjoyable and refreshing in-game experiences. You can discover your favourite car racing gameplay.

Run Your Own Giveaway!

Rafflecopter makes it easy to run
a giveaway online. Create & launch
your next giveaway in minutes!
Sign Up For Free