If any of your website traffic is referred from Facebook, or if you have a Facebook business page as part of your marketing strategy, then you’re going to want to understand how the latest Facebook news feed change affects you.
Share this on your wall and like our page and you’ll be entered to win! If you browse your news feed as much as we do, you’ve probably come across a contest or giveaway on Facebook that breaks promotion guidelines (as the above call-to-action does).
You’ve probably finished reading a blog post or article before, gone to share it on Facebook through a status update, and then wound up deciding against it because when you pasted the URL, the preview looked like crap.
Or perhaps you’ve seen someone else share your blog post on Facebook, but the image that was used in the status update wasn’t the image you want to have shared.
Rafflecopter PSA: if you’re running a Facebook giveaway with the entry option “visit us on Facebook”, you may want to reconsider.
Although it may seem counterintuitive, sometimes the best thing you can do to optimize your giveaway on Facebook is to not include an entry option for Facebook. Sounds crazy, right? I’ll explain.
Rafflecopter entry forms recently received some mobile improvements. Additionally, our Facebook app received a mobile facelift as well. And if one thing is certain, we constantly get questions asking about how to best set up a giveaway on your Facebook page.
So I thought I’d write this post. The intention of this article is to review some best practices for launching your next giveaway on Facebook while showing some of the new features and mobile layouts for your Rafflecopter giveaways. We’ll be using our ‘August 2015 Giveaway’ as the example giveaway, which is being run on both our Facebook page and our homepage.