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Facebook Jail, Giveaways, & Staying Within Promotion Guidelines

on March 21, 2016
by Greg Goodson

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Stay Within Facebook Promotion Guidelines

Share this on your wall and like our page and you’ll be entered to win! If you browse your news feed as much as we do, you’ve probably come across a contest or giveaway on Facebook that breaks promotion guidelines (as the above call-to-action does).

It doesn’t take long to find one either. From big companies with millions of fans down to startup mom-and pop-shops with only hundreds, there are many organizations on Facebook that either don’t know about Facebook’s promotion guidelines, or just choose not to follow them.

So how are these rules enforced? How come I’ve never seen any Facebook pages removed for breaking the rules? If my competitors are breaking the rules, why can’t I? In the post below, we’ll investigate these questions further to give you an idea as to why staying within Facebook’s guidelines is something you should do.

Two Main Reasons Facebook Won’t Delete Your Facebook Page

To better understand Facebook’s position on this, you should understand a few usage stats.

  • According to the Facebook newsroom, there are over 50 million active small business pages on Facebook as of late 2015.
  • Facebook’s number one source of revenue is advertising. Mobile ad revenue now accounts for 78 percent of Facebook’s advertising revenue and 74 percent of total revenue.
  • Organic Facebook reach has dropped over the past several years, with the average Facebook post now only reaching 2 percent of your fans (source).

Love it or hate it, Facebook is here to stay, and short of your page going viral for one reason or another, it’s become more and more difficult to receive any worthwhile non-paid growth. Facebook is optimizing their revenue numbers at the mercy of your organic reach. If you want your page’s post to get any kind of visibility, paid advertising has become the way to reach your fans.

Knowing that, below are two reasons why breaking the rules won’t get your page instantly deleted.

Reason #1: It’s not in Facebook’s best interest to be hostile towards businesses.

All advertising is done through Facebook pages and their business center. You can’t advertise on Facebook unless you have a Facebook page. And the collection of 50+ million Facebook pages brings Facebook a large majority of their revenue.

Granted, there are rules in place for a reason, but unless you’re knowingly abusing their terms, it’s not in their best interest to remove your page or come down with a harsh punishment. If you’re running a giveaway requiring likes and shares, Facebook would be better off informing you of their rules versus throwing the book at you.

Here’s a scenario: suppose you move to a new town and rent an apartment in a new development. After living there for a month, you have some friends over to watch a movie on your new TV, and one of your friends brings their dog. The general apartment community isn’t pet friendly, and while you don’t own a pet, you don’t think twice when your friend asks to bring their dog. The next morning, you wake up to a knock on the door. Management is there to kick you out and they’re terminating your lease for breach of contract because you broke the rules.

Not terribly inviting. If word got out that the apartment community strictly enforced their policies in this manner, chances are you wouldn’t have moved there in the first place. If Facebook had this kind of rule enforcement, people would be hesitant to create a page, put significant effort into their Facebook page management, and spend money on ads.

Reason #2: It’s not easy to get FB’s attention for contest and sweepstakes rule-breaking.

While this might not have been the case in years past, it’s virtually impossible to report pages that are breaking promotion guidelines. It’s just another example of Facebook distancing themselves from promotions and putting all the responsibility on the page owner to make sure their promotion is up to snuff with all guidelines and laws.

Facebook’s optimized their ‘flag’ feature to look after more important concerns like abuse, spam, and intellectual property concerns. There is zero emphasis on flagging pages for breaking promotion guidelines. But as an end user interacting with a page, you’re able to report incidents at the page level and at the page post level.

Reporting Pages

Facebook gives you the ability to report any page by visiting the page’s settings in the menu and clicking on ‘Report Page’.

Report a Facebook Page - Step 1

Here, you’re able to choose from 1 of 6 violations.

Report a Facebook Page - Step 2

Regardless of which option you chose, Facebook will prompt you with other ways to deal with the situation yourself after they’ve been notified.

Report a Facebook Page - Step 3

Reporting Posts

Facebook gives you the ability to report any post made by a page by visiting the post’s settings in the menu and clicking on ‘I don’t like this post’.

Report a Facebook Post - Step 1

Here, you’re able to choose from 1 of 4 violations.

Report a Facebook Post - Step 1

Like reporting the page, regardless of which option you chose, Facebook will prompt you with other ways to deal with the situation yourself after they’ve been notified.

Report a Facebook Post - Step 3

These are the most visible ways to report a page, but you’ll see that promotion guidelines aren’t part of the reasons to report a page or post. Simply put, it’s difficult (impossible?) to report pages for breaking promotion guidelines.

When Facebook Decides To Take Action

So what do you have to do to get Facebook to take action on an established Facebook page? Probably quite a bit. Perhaps more than you would think.

Pages that might find themselves in trouble would have to be in blatant violation of either Facebook’s Community Standards and/or their Statement of Rights and Responsibilities. If you’re running a promotion that is deemed harmful or threatening, that encourages hate speech or violence, that is deemed unsafe, or goes out of the way to disrespect trademarks and Intellectual Property, Facebook won’t be happy with you.

However, you still might get Facebook’s attention through consistent promotion guideline abuse.If you’re constantly running promotions that ask and incentivize users to tag, message, or share a post, you might get in trouble. If you run promotions that encourages fans to do things they wouldn’t want to do with their original account, but would do on a second account, you might get in trouble. If you’re running an illegal lottery and using Facebook posts to facilitate the entry process, Facebook might not be happy.

Again, it’s important to note that you would have to break these rules over and over and over again before Facebook might message you. If you run a giveaway that breaks their promotion guidelines once and never again, you probably wouldn’t expect any repercussions.

Three Actions Facebook Might Take

Depending on how many times you’ve been in violation or how egregious your violation is, there are a few actions Facebook could take on your page. These actions aren’t official by any means. They are based off of our experience from watching sweepstakes and contests run on Facebook the past five years.

Facebook can send you a message.

In the words of Andy from The Office, you might receive a strongly worded letter. If your violation is relatively minor and if Facebook thinks it’s worth their time to send you a note reminding you of their rules, this is the easiest and most lenient way to inform you of your violation.

Facebook can punish your entrants.

We’ve seen some examples where entrants have been restricted in their page likes.

“One of my entrants contacted me to let me know that she had received a notification from Facebook stating that they had cleared all her page likes for the past 30 days and that she was now being prohibited from liking any other pages for the next 30 days. She informed me that most of her recent page likes had come from several giveaways including mine. What happened?”

After some investigation, it turned out the giveaway admin had a giveaway asking entrants to like up to 50 pages. Needless to say, it was a bit excessive. Instead of punishing all 50 pages involved, Facebook decided to punish the participants, which had an adverse effect on the pages involved.

Facebook can punish your page.

Finally, Facebook could choose to punish your page. They could suspend fans from liking your page for a certain period of time, they could remove the likes that were accumulated over a certain period, they could take your page access away, or completely delete your page (which is very rare – you’d really have to push their buttons to have this happen).

Why Should I Follow The Rules If Facebook Rarely Takes Action?

We’ve heard it all before – my competitors break the rules all the time. It’s not fair – why can’t I do that? Ultimately it’s your page and your call. But that’s probably not the best attitude.

It’s like speeding. Everyone might go 5 to 10 miles per hour over the speed limit, but if you get caught, you’re still breaking the law. It’s up to you to decide how far you want to stay within the rules or how much you want to push the envelope.

But, before thinking about breaking the rules, know this: your entrants are smart and those who are entering your promotions are more social media savvy than ever. To take a quote directly from the comments of our Facebook promotion guidelines page, Anastasia asks:

“As someone who enters lots of giveaways, it’s frustrating having to Like pages, share on my timeline and tag friends, knowing that it’s actually against the rules! Is there something we can do about pages that “force” shares, tagging and page likes as a means of entry? Or are we just stuck until Facebook intervenes?”

Bridget from Giveaway Promote answers:

“You can always report the pages to Facebook or kindly point the person running the giveaway to Facebook’s Promotions Guidelines, though it’s often NOT going to be well-received, to be honest.

Your best bet is to just skip them. Don’t enter them.

In my experience, when a giveaway host is not playing by the rules in one area, they often aren’t playing by the rules in another area. (Ask yourself: Do you trust them to draw a winner at random? Do you trust that the prize will actually be given away?)

There are more than plenty of giveaways out there to keep you busy if you skip over the questionable ones.”

It’s great advice to follow. Entrants are getting better at recognizing when a giveaway is legitimate, and when there might be something askew. Running a giveaway in violation of Facebook’s guidelines (such as asking entrants to share, like, or tag a friend) can be viewed as a page trying to get an edge while exploiting users, in place of spending advertising dollars.

As an entrant, you should also know that if you see a page running a giveaway asking for a page like, a share, or to send a message, it’s close to impossible to verify all those entries. Be skeptical of pages that run promotions in that fashion.

Facebook Promotion Guidelines: A Quick Note

Facebook Promotion Guidelines

Over the past 5 years, Facebook’s promotion guidelines have changed a handful of times. And each time they’ve changed, we’ve written a blog post describing the updates and how you’ll be affected by them. These posts always seem to drum up a lot of questions and comments, even long after they’ve been published.

Because of that, we’ve put together the Facebook Promotion Guidelines & Giveaway Rules Guide, a digestible breakdown Facebook’s promotion guidelines that will help you understand what is, and isn’t allowed.

Added to the bottom of the guide is a comment section where you’re welcome to start a conversation or ask a question pertaining to the rules.

As Facebook’s rules and terms evolve, this page will be updated with the latest and most up-to-date information. We hope this helps you navigate Facebook’s terms so that your next promotion stays within the rules.

Given that Facebook’s such a big platform and here to stay for some time, it’s worthwhile to understand the rules and regulations surrounding their platform and how they pertain to your promotions.

Questions? Comments?

This post isn’t meant to scare you, but rather be informative. Understand that a percentage of a percentage of a percentage of Facebook pages have any actions taken against them. Hopefully after reading this, you’ll be able to make better decisions as to how you run your promotions on Facebook.

Have any questions about what’s allowed or want to share a story? Post it in the comments below!

Filed Under: Facebook

About the author

Greg Goodson

Greg Goodson is the cofounder of Rafflecopter. 25x ultramarathoner, bluegrass guitarist, & weather enthusiast. Owner of one doge.

Follow @@greggoodson
  • Keri Justice

    Great article!

  • Sarah Keerie

    A great article, thanks for sharing.

  • Leon

    If you have a conservative page and you post material that is contrary to the liberal FB agenda you will be deleted. There are actually quite a few pages that deleted on an ongoing basis. Just look at the firearms businesses constantly being harassed. Facebook just deleted hundreds of gun related groups. All of which were told that the violated the facebook anti-gun policies. Many did not but they had their groups deleted regardless.

    • Karen Clark | @MyBizPresence

      Groups are different because they aren’t business pages, they’re run by personal profiles. In a way they aren’t as “protected” as they would be if they were a Page and followed the page guidelines.

    • Greg @ Rafflecopter

      To iterate what Karen said, I know groups probably get treated differently than pages and the information in the post above is more related to pages. All that aside, you’re technically not supposed to run a giveaway through a group (as well as a personal profile for that matter).

      I know that Facebook pages that promote guns and weapons have additional terms they have to abide by. If you’re a firearms dealer, you have to restrict the page to 18+ years of age, and you have to adhere to specific advertising guidelines. I’d guess that pages that promote firearms are probably more of a liability to Facebook, so they probably keep a closer eye on these kind of pages in relation to a page that promotes beauty products for example.

  • mamyo

    great article , thank you

  • Katbear

    Hey, SMALLVILLE is where SUPERMAN grew up, not Batman. GOTHAM is Batman’s locale. Didn’t you read comic books when you grew up?

    • Greg @ Rafflecopter

      > Didn’t you read comic books when you grew up?

      I didn’t :(

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  • Tyneisha

    Thanks so much for sharing this!! I really wish more companies would follow the guidelines when it comes to having promotions. I understand why they ask us to share and tag, but if they are putting out great content we will do that without being asked.

    • Greg @ Rafflecopter

      Definitely. To your point, if the giveaway is really darn attractive (great prize, fun ways to participate, etc), sharing and tagging will just come naturally.

      Thanks for reading!

  • Bridget @ Giveaway Promote

    You’re right on that entrants are savvy!! Even your average, casual entrant will see many more giveaways than giveaway hosts do. They are going to be the first to notice when something isn’t right — the perception is that it’s “unfair”.

    Bring fair is a big deal when it comes to giveaways — it can make or break your blog, business or products reputation in the eyes of many.

    • Greg @ Rafflecopter

      It is interesting to think about how consumers probably see many, many more giveaways out in the wild than companies that might run 3-5 contests or giveaways a year. Granted it’s a bit different in our case, it’s something that as a promotion admin should be in the back of your mind when setting it up. Consumers are getting better and better at knowing when something seems off or too good to be true.

      I’ve witnessed a few fan page meltdowns over the past 5 years where the admin was either caught not giving away a prize, or awarding it to a family member. The fans of the page really let them have it. It’s just an all around bad idea.

      Thanks for your comments as always, Bridget!

  • TRACY HANSON1

    Something I don’t get with FB is, if you are Admin of a group you are going to post stuff on the wall. They keep “restricting” me for posting stuff although 99.9 % of the stuff I post, is related to the group or is at least allowed by the other 3 Admin (on one particular group). Lets me comment on my friends’ walls and also post statuses but posting in groups is classed as “spam” – makes no sense at all. FB ought to get their priorities right! They even investigated my FB profile pic because someone classed it as “nudity”. All that was uncovered was our heads and a hand. They can take time to check that although completely useless (as anyone who saw it would see it wasn’t “nude” in any sense of the word) but won’t actually bother to reply to the 100 of messages I’ve sent. NOT EVEN ONE HAS BEEN ANSWERED SINCE I STARTED USING FB!

    • Karen Clark | @MyBizPresence

      For groups you can only participate as a personal profile so they tend to be more problematic/trigger FB jail.

  • Karen Clark | @MyBizPresence

    Great article. In my experience most Facebook Jail issues actually arise from behaviors on a personal profile (or group of event using one) not a page, though it does happen. I’ve seen page’s get restricted from liking comments for doing it too quickly etc. but rarely do you hear of a page being taken down but personal profiles used for business, yes!

    • Greg @ Rafflecopter

      I’ve been “friends” with companies in the past. I always cringe when I see them trying to grow their profile, only to get to 5,000 friends and realizing the mistakes they’ve made. Thanks for reading!

  • wnydealsandtodos

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  • TheCrone

    What about when Facebook won’t let you log in on your desktop because of malware?? Even though you have installed the best anti virus and anti malware and your computer is thoroughly clean of any nasties and Facebook still claim there is malware!!!

    • Greg @ Rafflecopter

      Hrm – that’s a bit outside my scope :( Sorry!

  • Sharon Haas

    Thanks for clarifying things for me

  • kimdpJIC

    I admit, I have been guilty of asking people to share some of my giveaways, but I’m in no way untrustworthy when it comes to picking winners or not sending the prize. In fact, I use Rafflecopter for my giveaways and they pick the winners. :) Some of the giveaways that I’ve done, I have just stated “Sharing is Caring, but not required to Win”….so I think I will just stick to that from now on!….I honestly didn’t know about the “tagging of friends”.. I do this on just about all of my giveaways and I really didn’t know that violated FB rules. I have learned so much more from this article and will make sure that I don’t break ANY rules from now on! Thanks Greg!! :)

    • Greg @ Rafflecopter

      It’s definitely ok to ask people to share your post, they just can’t be incentivized in any way to share it. “Sharing is Caring” is certainly allowed. There are so many people that simply aren’t aware of Facebook’s page and promotion guidelines, so you’re not alone!

      Thanks for reading… glad this was helpful!

  • Robyn Cobb

    i can’t stand when they ask you to like a bunch of pages or you have no chance of winning

    • Greg @ Rafflecopter

      If I had a nickel for every time we’ve heard that, I’d have a lot of nickels :P Thanks for reading!

  • Devra Dee Huff

    I have thoroughly enjoyed reading your article. In fact, I didn’t know asking you to like, share or tag was against FB rules. HOWEVER, my big pet peeve is those sites, especially on author book release party sites, who tell you to purchase their product in order to enter the giveaway. It is against Federal law to require a purchase for entry to a contest, so this above all other violations I would think would get these sites in trouble with Facebook. So far I’ve not seen or heard of anyone being punished for violating this Federal law. It has gotten so bad I “unsubscribe” the page, or “unfriend” the person or page which posts these illegal activities…and there are many! I will not associate myself with anyone so willing to thumb their nose at the law. A shame they have to ruin it for everyone, because I fear the Federal government will soon get involved and shut it all down.

    • Greg @ Rafflecopter

      One of our more popular blog posts is about this subject actually. We wrote this post a year or so ago which breaks down what you can and can’t do. It’s surprising how many people aren’t aware of the rules surrounding ‘No Purchase Necessary’:

      http://blog.rafflecopter.com/2015/04/no-purchase-necessary-giveaways/

      Similar to Bridget’s advice we explained in the post, my best recommendation would be to remind those that are asking for a purchase for an entry that it’s actually not allowed and inform them why.

      If an author runs a giveaway asking for a purchase, it’s too small potatoes for the FTC to look. It would have to be a large company doing it on a much larger scale… it takes a lot of illegal activity to get the FTC involved.

      Hope that’s helpful — thanks for reading!

      • Devra Dee Huff

        Thank you Greg!! It’s very helpful! Let me also say, I have run across great author giveaways as well, those who follow the rules and don’t ruin the fun! It’s just a small faction that ignore the rules, and the laws.

    • Michelle Willms

      Thank you for commenting on this!! I’m so sick of so many authors offering entries to giveaways and “all you have to do is preorder, purchase, and/or review” whatever the current book is. You’d think they’d know the law simply from watching TV giveaways with the constant “no purchase required” always stated, if they aren’t savvy enough to pick it up in other ways. I think I’m going to start doing exactly what you do with such authors and my email would become much more manageable.

  • Michelle Willms

    Thank you so much for this wonderful information. Now I understand why I was placed in “jail” for 30 days last year – there was a HUGE giveaway going on with multiple authors, requiring tons of “likes” and shares. I think it’s atrocious that Facebook punishes entrants rather than those breaking the rules. I could not understand what I’d done to deserve such injustice and now I see that it truly WAS an injustice. I also despise tagging people and rarely enter anything that requires it. I think it’s a violation of others’ privacy. Now I see it’s ALSO illegal. Hmmm…yet Facebook doesn’t see fit to punish those responsible.

    Now, if we can get someone to crack down on people requesting entrants to vote reviews “helpful” or to comment on a review in order to enter a contest, I’d be overjoyed. This is dishonest to me, since it falsely skews their reviewer ratings. If I read a review (and I read many, as a reviewer myself who buys books online based primarily on blurbs and reviews), and find it helpful, I’ll say so, or I’ll comment if I read a great review on a blog site. Just don’t REQUIRE me to do so. I’ll NOT do it. It’s simply unethical, in my opinion. People don’t understand that reviewers do this to elevate their standing. I’d rather do things the slow, ethical, honest way, thank you very much. Think you can get this crappy item removed from Rafflecopters? Haha. :)

    • Greg @ Rafflecopter

      Hey Michelle – glad that was helpful. Yeah – I’m not so sure how I feel about Facebook going after entrants vs page admins. Undoubtedly there are Facebook employees strategizing the best way to go about dealing with these kinds of promotions that break their terms.

      When you say voting reviews helpful, are you specifically referring to Amazon or Goodreads or some other site? I know some sites like Amazon and Yelp have very strict guidelines around incentivizing users from leaving a review.

      Thanks for stopping by!

      • Michelle Willms

        Many bloggers/reviewers will host a giveaway and on the Rafflecopter will have a category that awards points for voting a review as helpful and/or commenting on a review. Sometimes the review is on Goodreads, but usually Amazon, and sometimes both. Some of the more (in my opinion) disreputable reviewers/bloggers will lock all the other rafflecopter entries UNLESS you go to Amazon and vote a review helpful (and of course provide the link). This is soooo wrong. I’m sure you know the benefits that can occur to a reviewer who cheats and gains positive comments or “helpful” votes in this manner. I despise cheating and dishonesty and this simply reeks of it. Is there no way to halt this from occurring?

        • Greg @ Rafflecopter

          With the assumption that these entry options are created through the invent your own option, it would be tough and time consuming to monitor every entry option created. The best way to halt these would be to do our best to inform everyone of what’s allowed, similar to the info presented in this article. So we might write a few more articles here and there to get the word out a bit.

          We did something similar with an article on ‘No Purchase Necessary’ which has gotten a fair bit of attention and hopefully allowing folks to understand the rules a bit better:

          http://blog.rafflecopter.com/2015/04/no-purchase-necessary-giveaways/

          Not sure if notifying Amazon would be an option… I know they probably take their terms pretty seriously regarding incentivizing people for reviews.

  • Rachel Leigh Smith

    I’m an author, and I do giveaways on Facebook. Both on my author page and in parties. After the first time ya’ll posted about the FB guidelines, I changed the way I approach doing these.

    When I’m giving something away, the only way to enter is to leave a comment on the actual post, usually by answering a question I’ve asked. It also creates a lot of fun discussion, and when I’m doing it on my page all that interaction means more people see the post. Besides the legal reasons, anything else makes it unnecessarily complicated when it comes time to pick a winner. I don’t have that kind of time.

    I also won’t enter anything that requires more than a comment on the giveaway post.

  • Katharine

    Wow. Thanks.
    I participated in a drawing for a public entity, in which no one was told in advance that the names would be drawn from those who already had liked the entity. We literally typed the names of all likers on paper and cut them apart to place in a box, one of which was drawn out by a child.
    I repeat, all who had liked the entity had done so on their own volition and knew nothing about the plans to reward them with a drawing. We have planned another such drawing probably on an anniversary.
    Would this be against policy?

    • Greg @ Rafflecopter

      Unfortunately it is, even though it sounds fairly innocent! This is somewhat similar to the concept of fan-gating (where you can only enter / be eligible if you’re a fan of the page), which is something Facebook got rid of back in 2014.

      • Katharine

        Thanks, although it’s sad. I appreciate the info. Don’t want to get anyone into fb jail. Haha.

  • Serena

    Thanks for sharing. It’s informative and helpful for me. Would you please recommend some ways to pick up a winner without for totally free? And will it violate Facebook guideline if winners are announced on Facebook page timeline? Thanks

    • Greg @ Rafflecopter

      Hey Serena – can you elaborate on your first question? To answer your last question, you’re absolutely allowed to announce your winners in a status update on Facebook. Cheers!

      • Serena

        Thanks Greg. So kind of you. Sorry for the wrong type. My first question is that would you please recommend me some ways to pick up a winner,like http://www.miniwebtool.com/random-name-picker/? Thanks

        • Greg @ Rafflecopter

          Hey Serena – we have a Facebook flash giveaway app that you can use if you’d like >> http://fbflash.rafflecopter.com/ Hopefully this is what you’re looking for!

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  • Marie from Musicademy

    What do you think of using Lead Gen ads with a contest as the lead magnet?

    Assume that statement of release etc etc is all in place.

    Would this be compliant?

    • Greg @ Rafflecopter

      Hey Marie — you’re definitely welcome to run ads to promote your giveaway (is that what you’re asking?). No reason you couldn’t!

      • Marie from Musicademy

        I was thinking that using Lead Gen ads would be a half way house between the timeline type of competition and a third party app (the latter of which of course allows for data capture).

  • opckicks

    i was just blocked from facebook to be able to boost posts for my business page http://www.facebook.com/opc.kicks

    i cannot boosts anymore posts because they said i broke their guidelines.
    i sell custom hand made shoes and dont think i posted anything that broke their guidelines in a big way. i am trying to find out if i will ever be able to boost another post on my page or what i could do to advertise on facebook once again

    • opckicks

      thanks so much for all your helpful info too btw!

  • Mary Dailey

    I happen to be one of those persons who enters businesses’ promotional giveaways and we get punished all the time by Facebook. They stop us from making comments, tagging and I have been blocked for a whole month from making any comments at all. Does Facebook really think that the average person knows these contests/giveaways are going on? They don’t know. Every time someone asks me where did you get that and I tell them I won it on Facebook, they say what? The majority of people don’t have a clue. The people who enter their contests also not only enter, they buy their products! I have bought from many. If Facebook allows contests/giveaways, the businesses nor Facebook should punish us for entering them. I have heard of businesses who check your timeline to see if you enter contests and then remove your entry if you do. They need to know WE are the ones getting the word out there for them and no one would be entering their contests if it weren’t for us. This is a hobby for me. I’m retired and it’s fun. I’m not out there selling what I win.

  • Linda Sonnentag

    This is pure garbage. Just say you don’t do anything about it because you’re getting paid not to. Gerrymandering, plain and simple.

  • Trish

    I did not realize these rules! So I’ve been doing them innocently, and now it appears FB has hidden my post from everyone. How do I contact them to try to get it back?

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