Are You Using Facebook Entry Options Correctly?

Entry Options for Facebook Giveaways

Rafflecopter PSA: if you’re running a Facebook giveaway with the entry option “visit us on Facebook”, you may want to reconsider.

Although it may seem counterintuitive, sometimes the best thing you can do to optimize your giveaway on Facebook is to not include an entry option for Facebook. Sounds crazy, right? I’ll explain.

“But I want to drive traffic to my Facebook page!”

I hear ya, but if you’re only hosting your giveaway on Facebook, people are already navigating to your Facebook page to enter your giveaway.

They see your giveaway announcement…

Entry Options for Facebook Giveaways

They navigate to the giveaway tab…

Visit us on FB entry option

They click the “visit us on Facebook” entry option which opens your fan page in a new browser window…

Facebook newsfeed

…the same fan page they were just on.

Then they return back to the giveaway tab to click “I visited”…

I visited Facebook

Do you see how that’s a strange experience? You’re not actually sending traffic to your fan page, you’re sending your traffic in a loop.

All promotional mentions (tweets, Facebook posts, etc.) of your giveaway will point to the giveaway tab on your Facebook. If people are interested in your business, trust me, they will poke around your page.

Don’t leave your entrants thinking, “why are they wasting my time? why are they redirecting me to the same page I’m already on?!”

“So wait…are you saying I shouldn’t use this entry option at all?”

No! I’m just saying the “visit us” entry option was created for giveaways hosted in places other than your Facebook page: company websites, blogs, etc. Actually, the “visit us” entry option is a great way to convert website traffic into social traffic. So, if you’re hosting a giveaway on your website, but would like to start building up your Facebook following, this entry option is perfect for directing traffic. In fact, it’s our most popular entry option.

Another use for this entry option is group giveaways on Facebook. If you’re hosting a giveaway with several other blogs and/or brands, you can host the giveaway on your Facebook page and ask entrants to visit the other brands’ Facebook pages.

Group Facebook giveaway

“So which entry options should I use for my Facebook giveaway?”

Since you already have Facebook traffic covered by hosting the giveaway on your Facebook page, it’s worth considering your other marketing goals. Could you use some more traffic to the giveaway? If so, consider using the “tweet a message” entry option. This is an easy way to amplify your reach to your entrants’ contacts, and you don’t even have to have your own Twitter account.

Maybe you’d like product feedback or extra demographic information about your customers.  Use the poll entry option. What about growing your mailing list? It’s an easy entry option with a lot of marketing power.

 

Better Facebook entry options

Conclusion

The “visit us” entry option is an effective entry option for driving traffic to your Facebook page— unless the entrant is already on your Facebook page. Don’t send your entrants in circles!

Other entry options will provide more value to your Facebook giveaway by increasing your reach and providing a better user experience for your fans.

For other Facebook giveaway tips, check out our Field Manual and Knowledge Base articles.

About the author

Brittany Ness

Brittany is the Product Support Specialist at Rafflecopter and a food blog connoisseur. Startups are her jam.

  • Seth

    In my opinion, the “View my Facebook page” entry method doesn’t offer much value and I don’t use it anymore. I’ve found that many users will only complete that entry and nothing else (follow on Twitter, subscribe, etc.). In other words, they toss their name in the hat and walk away. Just viewing the page is essentially saying “click to enter” and the user will almost never like the FB page or interact with a post.

    • Elaine Floyd

      Thanks Seth. This is exactly what happened with my Giveaway. I had a handful of likes on the image of the product, but they did not like my page and interesting enough,as far as I can tell, none of my followers entered the Giveaway or liked the Giveaway that was mentioned at least 3 times. I wonder why???.

      • Brittany Ness

        Hey Elaine, have you seen our Field Manual? It has some great promotion tips around prize selection and entry options. Also, you’ll want to make sure you’re using our mobile friendly share link in your timeline, so mobile users can enter your giveaway.

        Field Manual: http://learn.rafflecopter.com/

        Email us at support@rafflecopter.com if you have any questions!

        • Elaine Floyd

          Thanks Brittany.

    • Brittany Ness

      Thanks for the comment! Yes, Facebook has certainly made it more difficult to recruit likes since they updated their terms and conditions.

      We’re working on improving this feature for better conversions, so stay tuned!

  • Elaine Floyd

    Thank you Brittany. It makes sense not to send your followers in circles. I’ll experiment with other entry options in my next Giveaway.

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  • Thanks Brittany and it makes sense, won’t do it with the next one