Rafflecopter PSA: if you’re running a Facebook giveaway with the entry option “visit us on Facebook”, you may want to reconsider.
Although it may seem counterintuitive, sometimes the best thing you can do to optimize your giveaway on Facebook is to not include an entry option for Facebook. Sounds crazy, right? I’ll explain.
“But I want to drive traffic to my Facebook page!”
I hear ya, but if you’re only hosting your giveaway on Facebook, people are already navigating to your Facebook page to enter your giveaway.
They see your giveaway announcement…
They navigate to the giveaway tab…
They click the “visit us on Facebook” entry option which opens your fan page in a new browser window…
…the same fan page they were just on.
Then they return back to the giveaway tab to click “I visited”…
Do you see how that’s a strange experience? You’re not actually sending traffic to your fan page, you’re sending your traffic in a loop.
All promotional mentions (tweets, Facebook posts, etc.) of your giveaway will point to the giveaway tab on your Facebook. If people are interested in your business, trust me, they will poke around your page.
Don’t leave your entrants thinking, “why are they wasting my time? why are they redirecting me to the same page I’m already on?!”
“So wait…are you saying I shouldn’t use this entry option at all?”
No! I’m just saying the “visit us” entry option was created for giveaways hosted in places other than your Facebook page: company websites, blogs, etc. Actually, the “visit us” entry option is a great way to convert website traffic into social traffic. So, if you’re hosting a giveaway on your website, but would like to start building up your Facebook following, this entry option is perfect for directing traffic. In fact, it’s our most popular entry option.
Another use for this entry option is group giveaways on Facebook. If you’re hosting a giveaway with several other blogs and/or brands, you can host the giveaway on your Facebook page and ask entrants to visit the other brands’ Facebook pages.
“So which entry options should I use for my Facebook giveaway?”
Since you already have Facebook traffic covered by hosting the giveaway on your Facebook page, it’s worth considering your other marketing goals. Could you use some more traffic to the giveaway? If so, consider using the “tweet a message” entry option. This is an easy way to amplify your reach to your entrants’ contacts, and you don’t even have to have your own Twitter account.
Maybe you’d like product feedback or extra demographic information about your customers. Use the poll entry option. What about growing your mailing list? It’s an easy entry option with a lot of marketing power.
The “visit us” entry option is an effective entry option for driving traffic to your Facebook page— unless the entrant is already on your Facebook page. Don’t send your entrants in circles!
Other entry options will provide more value to your Facebook giveaway by increasing your reach and providing a better user experience for your fans.