*Hey-o* – it’s the weekend! We wanted to give you a quick ‘hello’ & let you know about several updates that we’ve recently made, specifically to the Rafflecopter widget code and the Facebook entry options.
New Widget Code, Nofollow, & Landing Pages
Earlier this week, we released an update to the Rafflecopter widget code that went largely unnoticed and while it’s seemingly a small change, it should have a positive impact.
Prior to this update, the old widget code looked like:
The new widget code you’ll find on the embed page now looks like:
First, all links in the new Rafflecopter widget code that would be otherwise ‘crawlable’ by search engines are now tagged with “rel=nofollow”. When a widget finishes loading on your site, there will still be a link on the bottom of the widget that says “a Rafflecopter giveaway” that points to our homepage, but this link now loads inside the script of the widget, a section that’s not crawled by search engines.
In summary, all the links in every Rafflecopter widget created now moving forward won’t be visible by search engines.
Second, if the widget doesn’t completely load for a user for one reason or another, we’ve built a ‘safety net’. Instead of seeing only a link that points to our homepage like they might with the old widget code, there will now be a link that will point the entrant to a unique URL on our site that hosts your giveaway as a way to try to show the entrant your widget a second time.
As an example, look at the new widget code above. You’ll see in the first line of the code a URL that says http://www.rafflecopter.com/rafl/display/greg212/. This is a page an entrant would be sent to if the widget isn’t loaded completely (whereas up until yesterday, they would be sent to our homepage). This is the only link that would be crawlable by search engines. As stated earlier, we’ve included a ‘rel=nofollow’ tag in the widget code so that doesn’t happen.
Facebook Entry Options Updated
We’ve changed the way Facebook entry options are displayed to entrants in your giveaway widgets. Before, the entry options simply said “Like Rafflecopter on Facebook” or “Like the Blog Post“. Now, the entry option titles read “Easy entry for Rafflecopter fans on Facebook!” and “Easy entry for fans of this blog post!” respectively.
Why the change? According to Facebook: “We also allow for specific rewarding around the Like button, provided the incentive is open to all new and existing users who Like your Page.”
There was some confusion around whether or not the wording of these entry options meant that you’d only be rewarded for the physical act of liking a page, meaning that these entries only applied to new fans of the page.
With the help of several folks from Facebook’s platform policy team, we’ve re-worded these entry options to make sure giveaways running through Rafflecopter fall within compliance with Facebook’s guidelines. Despite the changes in wording described above, the functionality of these entry options remains the same.
*Update* Tuesday, July 10th
Thanks for your comments and concerns about the new wording over the past few days! We’ve made some further alterations to the wording of the Facebook entries hoping that they’re more clear. Below are some screenshots of how the entry options will now read moving forward. If you don’t see these changes immediately in your browser, clear your cache!
‘Like on Facebook Entry Option’
*Update* Thursday, July 19th
We’ve had to remove the ‘like a blog post’ entry option completely. Here’s a blog post that describes why.
What do you think of the new changes? Comment below!
- Rafflecopter Mini-Tip: Facebook Display Name (rafflecopter.com)
- Facebook Giveaway / Contest Rules & Regulations Explained (rafflecopter.com)