Congrats! You just launched your new brand. Your website is up and running, you’ve created your social media accounts, and you’re starting to get some visitors. Through your research you’ve determined that a giveaway is the perfect marketing tool to help take your business to the next level.
Just one thing though…. You’re on an extremely tight budget.
You want to give away something cool. You’ve seen giveaways with huge prizes and you’re worried your prize isn’t going to be enough. You’ve seen giveaways for cars and vacations, and let’s be honest, if anyone is going to be giving away a trip, it’s going to be a gift from you, to you, for all the hard work you’ve put into launching this brand ;)
Don’t worry! People give away all sorts of prizes through Rafflecopter. While prizes worth at least $200 usually get the best traction, it doesn’t have to be your only option. If you put a lot of thought into your prize/audience fit, you can get away with a much lower budget.
Here’s a cheat sheet for 6 popular budget-friendly giveaway prizes.
Don’t overthink it! Even if you’re a new business, giving away your own products is a great way to gauge interest in your brand, collect feedback, and fuel growth. We give away Rafflecopter subscriptions all the time.
Amazon Gift Card
We frequently write about how important it is to give away a prize that anyone, at any walk of life can enjoy, and an Amazon gift card is the perfect sweet spot for that. Who doesn’t have something saved in a wishlist on Amazon they’re looking to buy when they get some unexpected cash?
Your Product + Gift Card Bundle
Talk about a 1-2 punch. Say you want to have folks engaged with your brand but also want a prize with broad enough appeal to engage everyone. Then give away your products in conjunction with an Amazon gift card.
Prize Pack Surrounding the Theme of Your Brand
Not all folks running giveaways have their own products. That’s not a problem though! A great prize would be a ‘prize pack’ surrounding the theme of your brand. Say you write a blog for first-time moms, a ‘baby survival pack’ would be a great prize to engage your audience. Or say you run a travel blog, giving away a ‘traveler’s essential kit’ would be a perfect way to engage your readers.
Gift Basket for Upcoming Holiday
A great alternative to giving away your products or gift cards is a themed gift basket. Father’s day just around the corner? Does your audience just go bananas for Halloween? A themed gift basket is not only a great way to stay relevant but a perfect prize as part of a giveaway.
Every business needs swag: t-shirts, koozies, mugs, buttons, stickers, etc. They also make great prizes for giveaways. Not only do you have happy winners receiving a great prize, you’ll get the free marketing when your winners are sporting your brand’s t-shirt around town.
Have any other great giveaway items that are cost-effective? Tell us in the comments below!