You’ve worked so hard — blog post finished, newsletter prepped, social media updates corralled in Buffer. The “big campaign” is finally ready. You’re stomach is full of butterflies and anticipation for the influx of traffic following launch. This is your moment of triumph. Time to press the shiny green button… go go go go … WAIT!!

You’ve launched campaigns before… there’s usually an uptick in traffic but the amount varies. Why does it vary? Questions peck at your mind: Is the newsletter more effective or the blog? Which Facebook post or Tweet is driving more traffic? What is most effective? Least? Why? There’s a simple way to measure the efficacy of your campaigns and get answers: UTM Parameters.

Do you know exactly where your site traffic comes from? Or which of your campaigns drives the most traffic? If not, read on ;) This post is for website owners who use Google Analytics but want more insight into where their traffic is coming from.

Maybe you know how much  traffic you’re getting from Twitter, but do you know what percentage of this traffic comes from your Tweets? You can get this data by using Custom Campaigns and adding special tags to your URLs; these tags are called UTM parameters — they are crucial for a deeper understanding of your traffic.

If you’re a blogger, you’ll probably attend a blog conference at some point during your career; blog conferences are an opportunity to sharpen skills, meet other bloggers and form partnerships.

In the past, Rafflecopter sponsored blog conferences remotely — we would pay a sponsorship fee, send a swag bag insert (e.g. stickers, shirts, coupons, etc.) and be “digitally present” throughout the conference by monitoring hashtags on Twitter and responding in real time.

What’s it like to go from a blog with zero traffic to millions of page views a month? Beckie Farrant knows.

I recently had the pleasure of interviewing Beckie Farrant of Infarrantly Creative. Beckie started blogging in 2007 and in July of 2009 her blog averaged 40,000 monthly views. Today she averages 2.5 million monthly views and runs a profitable business.

We’re excited to bring you the first installment of a new series called #BloggersAtWork. We’ll be interviewing amazing bloggers and distilling their wisdom for your own personal knowledge and enjoyment :) Without further ado, I bring you the story and wisdom of Beckie Farrant — one of our master #BloggersAtWork.

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