A poet once said, “it’s all about the benjamins, baby.”

I’m certain he was talking about content analytics.

In a previous life, I was concerned about the number of shares a blog post accrued, the number of comments it collected, and the general traffic it received. Yup, I was focused on vanity metrics. But as it turns out, vanity metrics don’t necessarily contribute to sales, and if my goal as a marketer is to be all about the benjamins, I had to find new metrics.

Is it just me, or do you wake up in the morning, jump out of bed and go straight to your Google Analytics dashboard to see how well your blog or website performed yesterday? If not, we’ll show you in this post why you should work towards progressing beyond being a Google Analytics newbie with your website.

So you had this great idea to start a blog, but after the initial launch date you realized the only readers you had were your mom, your grandma, and the friend who proofreads your posts. How will you ever be discovered? Influencer marketing, folks. Make friends with people who are cooler than you.

Now is the time to tell us what you want! We’re hosting a giveaway to collect your feedback on our blog content for 2016. Do you want more marketing tips and less industry news? Another topic you really want to know about and we just haven’t covered it yet? Let us know!

Sharecropping has become a dirty word in the marketing world, and rightly so, you’re working for someone else for free and giving up control over the content you created. That’s bad for business.