A poet once said, “it’s all about the benjamins, baby.”
I’m certain he was talking about content analytics.
In a previous life, I was concerned about the number of shares a blog post accrued, the number of comments it collected, and the general traffic it received. Yup, I was focused on vanity metrics. But as it turns out, vanity metrics don’t necessarily contribute to sales, and if my goal as a marketer is to be all about the benjamins, I had to find new metrics.