Unless you’ve been living under a rock, you know that Facebook promotion guidelines have changed recently: as of August 27th, 2013 Facebook page owners are now permitted to run promotions on page timelines. Running a giveaway on your timeline certainly has its pros and cons, but a timeline promotion is a great way to have fun and give back to your Facebook community.
*READ THIS* It’s possible some of the contents of this article are outdated. Check out our Facebook Promotion Guidelines page for current info.
To run a contest or a giveaway though – that’s the question. A contest is where a winner is chosen based on skill where a giveaway (technically referred to as a sweepstakes) is based on luck. Since Rafflecopter has traditionally been the easiest way to run a giveaway online, we wanted to make it just as easy for you to run a giveaway on your Facebook page and choose winners in a non-biased (random!) way. That’s why we’re excited to introduce you to the Rafflecopter Facebook Flash Giveaway App.
Timeline Giveaway App: How Does It Work?
Our new FB flash giveaway app makes it easy for any Facebook page admin to randomly select any number of individuals that have liked or commented on a Facebook page update that has been set up for the purposes of giving out a prize to a random winner.
And the best part — it’s free!
In order for you to be offered this functionality, you’ll be asked to grant our app permission to access your public profile (universally required by all Facebook apps) and to manage your Pages (which will allow us to access your giveaway posts to choose winners).
Once connected, you’ll find the process intuitive and magical. There are three steps:
- select a page you’re an admin of
- highlight a post where you’ve run a giveaway (limited to the most recent 30 posts)
- click the ‘pick a random winner’ button
Individuals that liked or commented on your page status will be chosen at random and displayed on the bottom of the page. Clicking on the winner will take you to their Facebook profile, where you can message them to coordinate how they’ll accept the prize (contacting winners on Facebook is now permissible).
Timeline vs 3rd Party App?
With the new updates to Facebook promotion guidelines, you’re now able to decide if you want to run your next giveaway through a 3rd party app or directly on your timeline. In the upcoming week, we’ll introduce the pros and cons of each, best practices surrounding your Facebook timeline giveaway, and maybe have a few giveaways of our own on our Facebook page. *Keep your eyes peeled!*
*Update:* – Before running your first promotion on your Facebook timeline, check out our new article describing five best practices for your Facebook timeline giveaway.
Have you run or planned on running any promotions on your Facebook timeline yet? Let us know in the comments below!