One of the best tools to help any business on the web, free or paid, is Google Analytics. It can help you track the highest level metrics like total users or average session duration all the way through to the return on investment for a specific campaign, and everything in between.

Someday, all the traffic we get to our websites will be referrals from other trusted websites, word of mouth, positive chatter about our companies on social media, and happy repeat customers. Until then, use this beginner online advertising guide to kickstart your campaigns.

By the end of this post, you’ll know everything needed to start driving high-quality and profitable traffic to your web properties.

As a modern day marketer, it’s comical to think that Don Draper’s skills were on the cutting edge of marketing at one point in time. Fortunately for us, modern marketer skills have progressed.