Your email list is kind of a big deal. The increased use of ad blockers, spam filters, and an overall increase in marketing messages all the time on every device means communicating with customers and prospects is becoming more difficult. One solution to combat this challenge is to make building a quality email list an important part of your marketing strategy. Here’s how we grew our email list to 35,000 using giveaways.
Was it just me, or did you see Christmas decorations for sale in September this year? Part of me mourned for Halloween and Thanksgiving getting pushed to the side like holiday wannabes, but the marketer in me started prepping my game face.
And looking at the number of Rafflecopter giveaways created lately, I’d say a lot of you are ready to party, too.
Rafflecopter PSA: if you’re running a Facebook giveaway with the entry option “visit us on Facebook”, you may want to reconsider.
Although it may seem counterintuitive, sometimes the best thing you can do to optimize your giveaway on Facebook is to not include an entry option for Facebook. Sounds crazy, right? I’ll explain.
Giveaways. If you’re a book blogger, author, or publisher, and you’ve spent any time online at all, you’ve probably seen them.
Giveaways are a natural fit for the publishing industry. It’s common to see a giveaway run after a book has been released, whether the giveaway is run through the publishing company, the author who wrote the book, or through a book blogger that’s reviewed the book.
I once won free Chick-fil-A for a year. When Chick-fil-A opens a new restaurant, they allow 100 people to camp in the parking lot for 24 hours to receive the prize. Yup. A year of free food (52 free combo meal vouchers to be exact).
People go bananas for it.
