Reflecting on the success of your giveaways is important to your long-term strategy. Asking the right questions will help you finesse your process and figure out what works with your audience.
Was the participation low because your prize was lame? Could you have improved the design of the widget to make it more attractive? What did you do to promote the giveaway?
Creating a giveaway with Rafflecopter is easy-breezy, but it’s a robust marketing tool that should be given proper thought. And as with any marketing tool, testing is essential to the process. Below are five components that can be tested from one giveaway to the next.