Today, you’re going to get a behind-the-scenes look at the giveaway promotion strategies we used in a recent giveaway which attracted enough entrants to fill up Madison Square Garden.
You’ve probably finished reading a blog post or article before, gone to share it on Facebook through a status update, and then wound up deciding against it because when you pasted the URL, the preview looked like crap.
Or perhaps you’ve seen someone else share your blog post on Facebook, but the image that was used in the status update wasn’t the image you want to have shared.
If you’re a Redditor, you know that getting to the front page is a big deal. This summer, that happened to us. Well… almost. It was the front page of a very popular subreddit.
The traffic results were still staggering: 8,000 new visitors in a matter of hours. But that wasn’t the biggest surprise.
Giveaways. If you’re a book blogger, author, or publisher, and you’ve spent any time online at all, you’ve probably seen them.
Giveaways are a natural fit for the publishing industry. It’s common to see a giveaway run after a book has been released, whether the giveaway is run through the publishing company, the author who wrote the book, or through a book blogger that’s reviewed the book.
Rafflecopter entry forms recently received some mobile improvements. Additionally, our Facebook app received a mobile facelift as well. And if one thing is certain, we constantly get questions asking about how to best set up a giveaway on your Facebook page.
So I thought I’d write this post. The intention of this article is to review some best practices for launching your next giveaway on Facebook while showing some of the new features and mobile layouts for your Rafflecopter giveaways. We’ll be using our ‘August 2015 Giveaway’ as the example giveaway, which is being run on both our Facebook page and our homepage.