Your email list is kind of a big deal. The increased use of ad blockers, spam filters, and an overall increase in marketing messages all the time on every device means communicating with customers and prospects is becoming more difficult. One solution to combat this challenge is to make building a quality email list an important part of your marketing strategy. Here’s how we grew our email list to 35,000 using giveaways.
Build it and they will come!…eventually.
It takes a while to build an audience for a new blog—one to two years seems to be the average. Most people bow out in the building phase because it ain’t easy! But if you stick with it, succeed you will.
Regardless of the business or industry you’re in, chances are it will experience an increase in website traffic, leads, and sales over the next several weeks. B2C will be riding the Black Friday, Cyber Monday, and general holiday rush. B2B will likely experience a pickup in traffic, leads, and sales from people taking advantage of end of year-end incentives offered to meet Q4 and end of year goals. Businesses will also be looking to get additional tax write-off before the end of the year.
Go through this pre-holiday checklist for marketers to make the most of your year-end efforts and take advantage of the resources we’ve included below.
If you’re a Redditor, you know that getting to the front page is a big deal. This summer, that happened to us. Well… almost. It was the front page of a very popular subreddit.
The traffic results were still staggering: 8,000 new visitors in a matter of hours. But that wasn’t the biggest surprise.
The last quarter of the year is an important one for just about every type of business. At some point during the year, marketing and sales teams begin their preparations for this busy time of year like they are preparing for a big game. There are hours and hours of looking back at past Q4 holiday promotion efforts and their results, analyzing strategies to consider, then finally practicing and preparing for the big moment.