We’re a small, nimble, and productive team working out of sunny Boulder, CO (come work with us!). In the four years since we introduced the first version of our product we’ve grown to tens of thousands of customers, hundreds of thousands of giveaways and process millions of entries every week.

While our team plays the biggest role in building, marketing, and supporting our products, we also leverage a technology stack we’ll share with you below with the hopes you might find a few tools to help give your business some extra leverage.

The peer editing process can be awkward. Throughout the years I’ve asked many friends to edit my content pieces, and on several occasions I’ve disregarded their suggestions entirely. They weren’t bad, they just weren’t my style. “I would never say that. I would never say that like that.” If I’m going to put my name on something I want it to represent my style, my brand.

Every brand needs a style guide. You have to define your voice and keep it consistent—especially if you have multiple writers tackling your content. Here at Rafflecopter, we have four people who write for our blog. That’s four opinions on the Oxford comma, four ways to format a blog post, and four opinions on whether I should be using 4 instead of four.

A style guide seems rigid and maybe even a little “corporate”, but it will improve your brand’s image and save your writers from the eternal struggle of deciding between an em dash and a semicolon. Let’s talk style, grammar, and how many spaces should be after a period.

There are lots of great reasons to run a giveaway for your business. Audience growth and engagement are two of the most common we hear from our customers. OnePlus grew their mailing list during their One Plus One product launch and the Colorado Tourism Office reached over 400,000 people during their promotion.

There’s another great reason to run giveaways that requires almost no extra work yet provides a ton of value. Your giveaway data.

Not long ago I received my first four star chat rating in customer support. You see, that’s four out five available stars, which is eighty percent satisfaction, which is basically a ‘meh’ in Rafflecopter’s customer support world.