Let’s set the scene: you signed up with Rafflecopter to host your first giveaway, you selected a killer prize, and you had your social media strategy on lock. No surprise to you, there was a ton of engagement! People were flocking to your website and sharing the giveaway with their friends. Well done!

But while your giveaway was cleaning up shop, your website conversions barely improved. Does this scenario sound familiar? There’s a reason this is happening, and it’s time to figure it out. It’s a frustrating scenario but certainly avoidable with proper intervention.

The number of ways businesses can communicate with customers and prospects has exploded over the past several years. In addition to phone, postal mail and in-person touch points, technology now allows marketers to reach people virtually anytime, anywhere. And as the saying goes: “With great power comes great responsibility.”

I love me a good blog, but I hate me a poorly designed blog. If I have to click around more than two times to find what I’m looking for then I’m out. If the design is a little too reminiscent of the 90’s then I’m going to question the relevance. The same is true for most readers. There are millions of fish in the sea, and it’s your job to make sure the reader chooses you.

Please welcome Brittany to the Rafflecopter team! She started a couple of weeks ago and she’s already dropping some knowledge about how to market products through bloggers. You’ll also have the pleasure of interacting with Brittany when contacting our support team.

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When’s the last time you clicked on a banner ad? Let me rephrase that, when’s the last time you intentionally clicked on a banner ad? I’m pretty sure the only people who click on banner ads anymore are grandmas and my mom. A catchy message paired with well-designed ‘creative’ will garner clicks, but are they quality clicks? Are you really going after your ideal customer?

Facebook rolled out new rules at the end of 2014 that discontinued the “fan gate”. Some saw this as a negative, but we felt the Facebook fan gate updates was an overall positive thing. We believe it will help marketers and businesses focus on using Facebook (and more broadly, all social networks) to drive things that help their business reach its overall business goals rather than focus on the raw number of likes and followers.