It’s not a secret we’re pretty active on social media (and if it is, follow us on Twitter or Facebook). We’ve learned a lot interacting with our customers, but we can also pick up a thing or two by interacting and listening to other competitors as well. Here’s a story of how that recently played out for us:
How many times does a user visit your site before they finally make a purchase? What page on your site has the highest exit rate? How many people visit your site and leave after viewing only the first page? If you run a blog, an ecommerce store, or any kind of web property and aren’t asking these questions — you should be! Don’t worry. You’re not alone in thinking the world of digital analytics is an intimidating beast to tackle, however, rest assured, there are some amazing resources to get you up and running in no time.
Although there are hundreds of analytic tools out there, without a doubt the most well known and widely used is Google Analytics. This isn’t a mistake by any means, Google has structured a truly innovative and usable tool that millions of people utilize to answer the aforementioned questions. Although this piece of software is inherently intuitive, the learning curve to can be rigorous. Luckily, Google provides many resources to empower users to understand and implement tangible analytics concepts and applications. Of all the blog posts, FAQ’s, videos, and resources out there, the Google Analytics Individual Qualification (GAIQ) is the clearest track to a successful understanding of analytic theory and practices.
Today, we’re excited to launch The Rafflecopter Field Manual. The Rafflecopter Field Manual has been built to be your go-to guide for helping you learn fundamental techniques and strategies for running a successful giveaway, comprising of 30+ articles discussing giveaway best practices. If you’ve ever had a question about how long your giveaway should last, what prize you should give away, how to best promote it, how to contact winners, then you’ve come to the right place.
*GIVEAWAY ALERT* To celebrate its launch, we’re also running a giveaway! Read below to learn about the contents of the field manual and how you can participate by telling us tips that you use to make your promotions successful.
You’ve worked so hard — blog post finished, newsletter prepped, social media updates corralled in Buffer. The “big campaign” is finally ready. You’re stomach is full of butterflies and anticipation for the influx of traffic following launch. This is your moment of triumph. Time to press the shiny green button… go go go go … WAIT!!
You’ve launched campaigns before… there’s usually an uptick in traffic but the amount varies. Why does it vary? Questions peck at your mind: Is the newsletter more effective or the blog? Which Facebook post or Tweet is driving more traffic? What is most effective? Least? Why? There’s a simple way to measure the efficacy of your campaigns and get answers: UTM Parameters.
Do you know exactly where your site traffic comes from? Or which of your campaigns drives the most traffic? If not, read on ;) This post is for website owners who use Google Analytics but want more insight into where their traffic is coming from.
Maybe you know how much traffic you’re getting from Twitter, but do you know what percentage of this traffic comes from your Tweets? You can get this data by using Custom Campaigns and adding special tags to your URLs; these tags are called UTM parameters — they are crucial for a deeper understanding of your traffic.