You’ve heard it before — the CAN-SPAM Act. It has to do something about not spamming your email list, but what exactly does it mean? You googled it, only to land on a government website. After you get past the first paragraph, you think “too scary & dull… maybe I’ll read it later”.
We’ve been there too. It’s not a sexy topic to research and discuss, but the CAN-SPAM Act is often asked about how it pertains to running a giveaway. And it’s important to become familiar.
“If you had one shot or one opportunity, to seize everything you ever wanted in one moment, would you capture it or just let it slip?”
A guy with sometimes questionable rap lyrics said that, but he got it right. In the world of ecommerce, you have one shot to win a customer and a thousand opportunities to lose them. Once your giveaway ends, the real work begins.
Rafflecopter clearly loves hosting giveaways. We’re excited to plan them, launch them, and pick a winner in the end. But the best part is shipping the prize. As a software company living in cyberspace, shipping a prize is a rare opportunity to connect with our users in the physical world. We don’t take this responsibility lightly, and you shouldn’t either!
Can you imagine running a giveaway where the prize was an invite to buy something? Sounds crazy, right? Well, that’s exactly how OnePlus leveraged Rafflecopter, creating one of the largest and most successful social campaigns of 2014.
Download the OnePlus Rafflecopter Case Study
OnePlus is a technology company that’s taking the world by storm with their flagship smartphone, the OnePlus One. This android device only costs $300 (off contract) and has sold over a million devices since launching in the spring of 2014. Since then, they’ve gone from just a blip on the radar to distributing their product globally in which Rafflecopter played a pivotal role.
*Psst* Did you hear the news? Yesterday, Amazon released a product that will allow you to run a giveaway for a product that can already be purchased on Amazon (check out the press release here). It’s a big move watching an internet giant stepping into the giveaway space; their solution to running a giveaway on Amazon is a unique proposition that brands and bloggers might throw into their marketing mix.
Now that the platform has been live for a day, we’ve done some preliminary research for you & breakdown the new Amazon Giveaway platform: how it works for admins and entrants, where it works well, where you might find some disadvantages, and several examples.
