In aviation there is a principle called the ‘1 in 60’ rule which states that if you’re flying 1° off course for 60 miles then your plane will be 1 mile from where it should be. Iterated over hundreds of miles that 1° makes a big difference. That same principle of ‘little changes make a big impact’ can be applied to giveaways as well.
Over the past several years, we’ve seen many companies use Rafflecopter to better power their giveaways. Today, we want you to meet our friends at Webroot. The Broomfield, CO based company utilized Rafflecopter as the foundation in which they launched a completely new product, SecureAnywhere AntiVirus, an anti-virus software targeted at gamers.
Their Rafflecopter giveaway catapulted it from a product with no digital presence to having thousands of social actions completed around it over the duration of the giveaway. Read on to find out what they did to find success in launching a product with Rafflecopter.
Did you know that in 2005, the SATs put an end to analogies? Here’s a refresher: can you solve the following?
ONLINE GIVEAWAYS : RAFFLECOPTER :: SOCIAL POLLING : ______
The correct answer: Wedgies. No — I’m not referring to the school yard prank associated with a wardrobe malfunction. I’m talking the embeddable widget (sound familiar?) you can use on your blog for social polls. We’ve teamed up with Wedgies this month to bring an epic giveaway (more on that below!).
Don’t feel it’s necessary to promote your giveaway the final day before it closes? Big mistake!
In the last three giveaways we’ve run on our homepage, Facebook page & blog, each received a quarter to a third of the total accumulated entries during the final 24 hours. Surprising? Maybe at first. But think about it… don’t you always put off entering giveaways until the last minute? Yeah – me too.
If I were to tell you that you entered a giveaway for ____ and you won, and you could fill in the blank with any prize you wanted to, so long as the prize didn’t exceed $350, what would you chose to be given?
Probably $350 cash.