A poet once said, “it’s all about the benjamins, baby.”
I’m certain he was talking about content analytics.
In a previous life, I was concerned about the number of shares a blog post accrued, the number of comments it collected, and the general traffic it received. Yup, I was focused on vanity metrics. But as it turns out, vanity metrics don’t necessarily contribute to sales, and if my goal as a marketer is to be all about the benjamins, I had to find new metrics.
Running a successful online giveaway doesn’t need to be complicated. To help make it easier, we’ve created a free worksheet and giveaway tips to help you nail three key giveaway components that will set your giveaways up for success.
If you’re on the fence about what prize to use for your next giveaway, I’ll let you in on a little secret: make the prize kick ass.
Let’s look at why prize selection is so important to your success. We’re going to look back at the giveaways we’ve run over the past four months to give you an inside look at how they were administered, their results, and understand the relationship between the amount of engagement you can drive by giving away a bigger and better prize.
Did your giveaway not perform as well as you’d hoped? Maybe it outright bombed, and you’re left crying in a corner wondering where you went wrong. Teaching moment! I’m willing to bet a little more preparation could have helped you out, so let’s figure out how to change the trajectory of your next giveaway.
Share this on your wall and like our page and you’ll be entered to win! If you browse your news feed as much as we do, you’ve probably come across a contest or giveaway on Facebook that breaks promotion guidelines (as the above call-to-action does).