Over the last several days, we’ve pushed out an update that will make viewing and entering the Rafflecopter entry form from a mobile device much easier. And if you’ve tried to enter a giveaway over the weekend from your phone, you may have already noticed!
We get this all the time. Someone emails us a message asking:
“Hi Rafflecopter! I’m writing on behalf of The Incredible Widget Company. I’d like to run a giveaway through your app, but we want to require entrants to make a purchase on our site. Can we ask people to provide a receipt of purchase for a product a specific giveaway is promoting as an option for them to gain entry?”
If you’re familiar with sweepstakes and gambling regulations in the US, you know the answer is “no way!”. You’ve probably read the verbiage ‘NO PURCHASE NECESSARY’ before, which means entrants cannot be required to make a purchase or plunk down money in some form or fashion to enter to win a contest or sweepstakes.
You’ve heard it before — the CAN-SPAM Act. It has to do something about not spamming your email list, but what exactly does it mean? You googled it, only to land on a government website. After you get past the first paragraph, you think “too scary & dull… maybe I’ll read it later”.
We’ve been there too. It’s not a sexy topic to research and discuss, but the CAN-SPAM Act is often asked about how it pertains to running a giveaway. And it’s important to become familiar.
You can’t manage what you don’t measure. Today, we’re excited to announce the release of the Rafflecopter Analytics dashboard: analyze your giveaway’s analytics like you’ve never been able to before.
With the new Rafflecopter Analytics, you’ll be able to gain more insight into your giveaway’s traffic & where it’s coming from, see how your giveaway is performing across various sites (super useful for if your widget is embedded in multiple locations), gather insight into your entrant’s demographics, what devices they’re using to enter your giveaways, and a handful of engagement metrics based on entry options you’ve selected.
*Psst* Did you hear the news? Yesterday, Amazon released a product that will allow you to run a giveaway for a product that can already be purchased on Amazon (check out the press release here). It’s a big move watching an internet giant stepping into the giveaway space; their solution to running a giveaway on Amazon is a unique proposition that brands and bloggers might throw into their marketing mix.
Now that the platform has been live for a day, we’ve done some preliminary research for you & breakdown the new Amazon Giveaway platform: how it works for admins and entrants, where it works well, where you might find some disadvantages, and several examples.
